Post Video Production Essentials
by Julie Weishaar
June 19, 2024
Post Video Production Essentials

Congratulations, your animated video is finally complete! But hold on, the journey doesn’t end here. What you do post-video production for animated videos is just as crucial as the production itself.

Imagine spending countless hours to create a stunning video, only for it to gather digital dust due to poor post-production strategies.

Let’s discuss the essential steps to ensure your masterpiece reaches its full potential and garners the attention it deserves.

What to Do Post Video Production for Animated Videos

Discover how to make your animated content shine, from distribution tactics to maximizing engagement.

Review and Edit the Final Video

After wrapping up your animated video, the initial success lies in reviewing and editing the final cut.

This step ensures that your hard work translates into a polished final product.

Let’s explore the key areas you must focus on during this crucial phase of post-video production for animated videos.

Quality Assurance Post Video Production

Ensuring your animated video meets high-quality standards should be your priority.

Think of quality assurance as the safety net that catches errors before your video goes live. Here’s what to look for:

  • Visual Consistency: Check for any discrepancies in the animation frames. Is the character’s design consistent throughout? Are the colors and lighting uniform?
  • Audio Syncing: Ensure the audio aligns perfectly with the visual elements. Any lag or mismatch can distract viewers and lessen the video’s impact.
  • Error-Free Content: Watch for stuttering, awkward transitions, or misplaced objects. These minor errors can significantly affect the viewer’s experience.
  • Overall Quality: Evaluate the overall visual and auditory quality. Is the resolution high enough? Are the sound effects and background music clear and balanced?

Imagine showing your video to an audience and seeing them notice a glaring mistake.

That’s a situation you can avoid with thorough quality assurance.

Feedback Loop

Once you have a polished version, gathering feedback is an invaluable part of post-video production for animated videos.

A fresh set of eyes can catch things you might have missed, ensuring your video is the best it can be.

  • Team Review: Share the video with your team members. They are familiar with the project but not as immersed as you might be, allowing them to provide objective insights.
  • Focus Groups: Consider showing your video to a small, diverse group of people who represent your target audience. Their reactions and comments can highlight areas needing improvement.
  • Constructive Criticism: Encourage honest and constructive feedback. Negative comments can be challenging, but they are often the most helpful for making meaningful improvements.

Here’s an analogy: think of feedback as a map guiding you through uncharted territory.

You might miss a turn without it, but with it, you can navigate to success smoothly.

By meticulously reviewing and editing the final cut, you’re ensuring that your animated video stands out in quality and appeal, preparing it for the next steps in its journey.

Stay tuned as we explore further steps to maximize the impact of your animated content.

Post Video Production: Optimize for Search Engines

Optimizing for search engines is a game-changer in ensuring your animated video reaches the widest audience possible.

With millions of videos uploaded daily, standing out requires more than excellent content/

It requires strategic SEO. Let’s explore some essential techniques for elevating your video in search rankings.

Keyword Integration

Keywords are like the breadcrumb trails that lead viewers to your video.

Strategically placing keywords, such as ‘post video production for animated videos, ‘ in your video title, description, and tags can enhance visibility.

  • Video Title: Craft a compelling title that naturally includes your primary keyword. For instance, “Mastering Post Video Production for Animated Videos: Top Tips” seamlessly integrates the keyword while remaining engaging.
  • Description: Your video description should be detailed and keyword-rich. Begin with a strong introduction that hooks the reader, followed by an outline of the video content. Include the keyword early and maintain relevance throughout.
  • Tags: Tags act like SEO boosters. Use specific tags (like ‘animated video production’) and broader tags (like ‘video editing’) to cover all bases. Don’t forget to include the primary keyword as a tag.

By effectively integrating keywords, you improve searchability and align your content more closely with user intent, making it easier for viewers to find your video.

Metadata and Thumbnails

Metadata and thumbnails are your video’s first impression, influencing visibility and click-through rates.

Think of them as the book cover and summary that entice viewers to pick up the book from the shelf.

  • Compelling Thumbnails: A picture is worth a thousand words, and your thumbnail is no exception. Use bright, high-quality images that are relevant to your video content. Include text overlays with key phrases to grab attention. Faces and expressive characters also tend to attract more clicks.
  • Accurate Metadata: Make sure your metadata accurately reflects the content of your video. This includes using the correct categories, properly formatted titles, and comprehensive descriptions. Metadata helps search engines understand your video, making it easier to match with relevant searches.

Consider metadata and thumbnails as dressing your video for success.

An eye-catching thumbnail combined with accurate metadata can draw viewers in and keep them engaged.

Optimizing for search engines ensures the right audience sees and appreciates your animated video.

Below are additional strategies to make your video shine even brighter.

Promote Your Animated Video Post Production

Your animated video is polished and ready to go, but how do you get it in front of the right audience?

Promoting your video is an essential part of post-video production for animated videos.

You can boost visibility and engagement by strategically sharing it across various channels.

Social media sharing and email marketing are two effective promotion methods.

Social Media Sharing

Using social media platforms to spread your animated video can significantly widen its reach.

Each platform has unique features and user base, so tailoring your approach can maximize engagement.

Tips for Social Media Sharing:

  1. Know Your Platform: Different social media sites cater to different audiences. For instance, LinkedIn is great for professional content, while Instagram and TikTok are better suited for creative, visually appealing videos.
  2. Create Teasers: Short snippets, teasers, or highlights from your animated video can intrigue viewers. Post these clips with captions that encourage followers to watch the full video.
  3. Use Hashtags: Hashtags help categorize your content, making it easier for users interested in specific topics to find your video. Use a mix of popular and unique hashtags.
  4. Engage with Comments: Responding to comments and engaging with viewers increases interaction. This can make your video more visible through increased activity.
  5. Collaborate with Influencers: Partnering with influencers who align with your brand can amplify your reach. They can share your video with their followers, providing additional credibility.

By effectively using these social media strategies, you can ensure your animated video doesn’t just sit there but actively attracts and engages your target audience.

Email Marketing

Email marketing is another powerful tool for promoting your animated video.

By reaching out directly to subscribers and potential viewers, you can add a personal touch that compels them to watch and share your content.

How to Use Email Marketing:

  1. Craft Engaging Subject Lines: The subject line is the first thing recipients see, so make it compelling. Use action words and phrases like “Watch Now” or “Exclusive Preview” to pique curiosity.
  2. Segment Your Audience: Personalize your emails by segmenting your mailing list. Tailor messages based on user behavior, preferences, or demographics to make them more relevant.
  3. Embed the Video: Including an embedded video or thumbnail linked to your video can increase click-through rates. Make sure it’s prominently placed and easily accessible.
  4. Provide Added Value: Offer additional content or incentives, such as behind-the-scenes footage, special discounts, or downloadable resources. This gives recipients more reasons to check out your video.
  5. Include a Clear Call to Action: Direct your audience to the next steps. Whether they watch the video, share it, or visit your website, a clear call to action can guide them effectively.

By integrating these email marketing strategies, you can reach a targeted audience who are already interested in your content, increasing the likelihood of engagement and sharing.

Promoting your animated video through these methods ensures it reaches a wide yet targeted audience, maximizing visibility and impact.

Let’s explore more ways to elevate your animated content.

Analyze Video Performance

Analyzing video performance is essential to understanding how well your animated video resonates with viewers.

By examining specific metrics and adjusting your strategies accordingly, you can enhance the impact and engagement of future content.

Below are the crucial steps in this process.

Viewership Metrics

Understanding how your video is performing requires keeping track of crucial viewership metrics.

These metrics give you insights into various aspects of your video’s performance and help you pinpoint areas for improvement. Here are the primary metrics to monitor:

  • Views: This basic metric shows the total number of times your video has been watched. While high view counts are encouraging, they don’t tell the whole story.
  • Watch Time: This metric measures viewers’ total time watching your video. It’s a good indicator of content relevance and engagement.
  • Engagement: Engagement includes likes, dislikes, comments, and shares. High engagement means your content is resonating with viewers on a deeper level.
  • Audience Retention: This metric tells you the average percentage of videos viewers watch. High audience retention means viewers find your content compelling enough to watch from start to finish.

Tracking these metrics helps you understand how many people are watching your video, how they’re engaging with it, and how long they stay interested.

Adjust Strategies

Based on performance data, it’s crucial to tweak your promotional and content strategies.

This ensures that your next video will perform even better. Here’s how you can adjust your strategy effectively:

Promotional Strategies

  • Targeted Sharing: If specific audience segments engage more with your video, focus your promotional efforts on these groups. Use targeted ads and tailored content to reach these viewers.
  • Optimize Posting Times: Look when engagement is highest and schedule future posts accordingly. Posting during peak activity times increases the likelihood that your audience will see and interact with your content.
  • Update Thumbnails and Titles: If your click-through rate (CTR) is low, consider updating your video’s thumbnail and title. Bright, engaging thumbnails and clear, compelling titles can drive more clicks.

Content Strategies

  • Content Tweaks: If audience retention drops at specific points in the video, revisit those sections. Ask yourself why viewers might be losing interest and consider ways to make these parts more engaging.
  • Include CTAs: Ensure your videos have clear Calls to Action (CTAs). Effective CTAs can guide viewers to further engagement, such as subscribing, commenting, or visiting a website.
  • Engage with Feedback: Pay close attention to viewer comments and feedback. Use this input to guide the content of your future videos. For example, if viewers ask for more detailed tutorials or behind-the-scenes footage, consider creating additional content that fulfills these requests.

By analyzing these metrics and adjusting your strategies, you can refine your approach and create more effective, engaging content.

This proactive approach ensures your animated videos continually improve and reach a broader audience.

Continue with us as we explore more ways to elevate your animated content.

Post Video Production: Repurpose Content

Repurposing content is a smart way to maximize the value of your animated video.

By transforming your video into various formats, you can reach different audiences and extend its lifespan.

Below are some practical methods for repurposing your animated video content.

Short Clips and Teasers

Creating short clips and teasers from your animated video can be an excellent way to promote it on social media.

These bite-sized snippets can pique interest and drive viewers to watch the full video.

First, identify the most engaging or exciting parts of your video.

Look for moments with high visual appeal or compelling messages.

Once you’ve selected the segments, edit them into short clips, typically 15 to 60 seconds long.

These clips should be clear and concise, capturing the essence of your video without giving away too much.

When posting these clips on social media, accompany them with enticing captions encouraging viewers to watch the full video. For example:

  • Check out this sneak peek of our latest animated adventure! 🎥 Watch the full video [here].”
  • Get a glimpse of the magic behind the scenes! 🌟 Full video link in bio.”

YouTube enables content creators to add a link from a short video to a longer version of a related video.

Using relevant hashtags can also help increase the visibility of your clips.

Think of hashtags as signposts that guide potential viewers to your content.

For instance, you might use hashtags like #Animation, #BehindTheScenes, or #WatchNow.

Remember to tailor your clips to the platform you’re using. Instagram Stories or TikTok may benefit from shorter, more dynamic clips, while YouTube Shorts can handle slightly longer content.

Blog Posts and Articles

Turning your video content into informative blog posts or articles allows you to reach a broader audience and improve your website’s SEO.

This approach provides valuable information and drives traffic back to your video.

Start by transcribing your video. This transcript forms the backbone of your blog post or article.

From there, you can expand on the critical points discussed in the video, providing additional insights or context.

Break down the content into logical sections, using subheadings to guide the reader.

For example, if your video is about “Animation Tips,” your blog post might include sections like “Choosing the Right Software,” “Storyboarding Basics,” and “Animating Characters.”

Here’s a quick outline for turning your video into a blog post:

  1. Introduction: Briefly introduce the topic and mention the full video.
  2. Main Points: Expand on each point covered in the video, providing more details and examples.
  3. Visual Aids: Include screenshots, GIFs, or infographics from your video to illustrate key concepts.
  4. Call to Action: Encourage readers to watch the full video for more in-depth information.

You can provide valuable information and extend the video’s reach by repurposing your animated video content into blog posts and articles.

It’s like giving your content a second life, allowing it to engage different audiences in new ways.

Of course, this also works in reverse. You can repurpose your blog posts into video content.

Final Thoughts About Post Video Production of Animated Videos

A comprehensive post-video production strategy for animated videos is essential to elevating your content from good to exceptional.

From meticulous review and editing, strategic SEO optimization, and effective promotion to analyzing performance and monetizing your efforts, each step plays a vital role in your video’s success.

Remember, quality assurance and a feedback loop ensure a polished final cut, while keyword integration and compelling thumbnails boost visibility.

Social media sharing and email marketing widen your audience reach, and viewership metrics guide your content adjustments.

Following these steps, you set your animated video on a path to maximum impact and engagement.

Start implementing these strategies today and watch as your content reaches and resonates with your target audience.

Originally published April 30, 2019; Republished June 18, 2024, to update content and video.

visual, digital, and video content marketing blog post summaries
Post Video Production Essentials

Boost your SEO Rankings

Give your Blog Posts the competitive edge with Video

Categories: Video Marketing

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