Teaser Video or Video Tutorial: What is Your Video Marketing Goal?
by Julie Weishaar
April 13, 2024
video marketing strategy

Setting clear video marketing goals is the cornerstone of a successful strategy when crafting compelling video content.

Establishing these goals directs your content creation and ensures your videos align with your overarching marketing objectives.

What is Your Video Marketing Goal?

You must know what your video marketing goal is before creating a video.

Teaser video or video tutorial? Video marketing, just like any other marketing method, requires a strategy.

Creating a video alone is not enough. You need to have a video marketing goal.

What are you going to do with the video? Before you start your video, you need to know your goal. Not everyone will have the same goals or strategies.

This post is a result of my recent experience working with someone whose goal for a video was different from mine. Hence, I reminded myself to start at step one!

Make sure your goals and your clients are in alignment!

Below are the strategies I use when my video marketing goal is creating videos as “teasers.”

They might not work for everyone, but I have had success with this strategy for the most part. Hopefully, you will find it helpful.

Engaging the Audience

If you don’t grab the viewers’ attention in the first few seconds, you will lose them, and the remainder of your video content will not be seen.

This is my favorite area, as it allows me to be creative. Everyone has different tastes as far as images and music.

And you need to be sure your client’s preferences are met if you are making a video for a client.

I like using fun, sometimes silly, memorable, and very creative images, animations, and music for my videos.

Obviously, not everyone has the same tastes as I do, and you can’t always please everyone.

I was surprised to hear that a recent client loved what I call the “Pillsbury doughboy guys”—you never know until you ask.

Provide an Outline Following Your Video Marketing Goal

The video should summarize your content and outline where your viewer can find “more” information.

If you provide ALL the details and your video is comprehensive, you have now given a tutorial rather than a “teaser” or introduction video.

Of course, a tutorial is also a video; if this is your goal, then you need to create a tutorial.

You can have multiple video marketing goals, but you must know which approach you follow before creating your or a client’s video.

Establish Yourself as a Thought Leader

This is key! If you don’t let your target know that you are the source of valuable information, they won’t know where to go when they need or want more information.

People like to do business with people they know, like, and trust.

Use your videos to help your target market get to know you and trust that you are an expert in your industry.

How do you do that? Continue to provide them with the information they want or need so that YOU or YOUR business is where they will go when they need or want to make a purchase.

This is also a great way to upsell an existing client—make yourself the “source” for value.

Continuously Provide Value

A cute or entertaining video is fine; if your goal is only to entertain, then you have achieved that goal.

However, if your video marketing goal is to establish yourself as a thought leader, you need to ensure that your video has valuable content., in addition to being entertaining.

Have you ever watched a video or read an article that seems like it will teach you something, only to realize that you have learned nothing?

Don’t tell your audience in your title or description that they will learn something without providing that content.

Deliver what you promise and continue to deliver value!

Your Video Marketing Goals Should Make Them Want to Hear More

What is left for the viewer to do if you give away all the information in your video?

If you provide a tutorial, then yes, do provide all the information, or you will not deliver what you promise.

However, if your goal (there is that “word” again) is to help establish you as a thought leader or increase brand awareness, don’t give away the store in your video.

Also, if you want viewers to know where they should go for more information to make a purchase, don’t include all the details in your video.

Why not? Because then your viewers will have no reason to look any further.

Use a call to action to tell them what their next step should be so that they can take it if they choose to.

For example, if your goal is to lead a viewer to watch a tutorial video, include a call to action at the end of the video that leads to the full presentation.

To help build your email list, you can direct viewers to a landing page where you collect their contact information before they can access the tutorial.

Can you see the difference between what I am calling a “Teaser” video and a tutorial?

There are many different possible goals or strategies for a video. Just be sure you know your video marketing goals before you start.

Originally published August 18, 2019; Republished April 13, 2024, to update content and video.

Teaser Video or Video Tutorial: What is Your Video Marketing Goal?

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