by Julie Weishaar | Apr 27, 2025 | Psychology, Video Marketing
Psychological tricks aren’t just for magicians or salespeople. They’re powerful tools any video creator can use to make viewers stop scrolling, actually watch, and stick around for more. Using simple psychological insights, you can nudge your audience to like,...
by Julie Weishaar | Apr 24, 2025 | Digital Marketing, Video Marketing
A strong visual style can make or break your brand’s videos. It matters more than clever scripts or stunning locations. Why? Because how your video looks shapes what people feel and remember. The right visual style builds trust, sparks emotions, and makes your brand...
by Julie Weishaar | Apr 23, 2025 | Digital Marketing, technology
Technological shifts are driving new trends in digital marketing, and brands can’t afford to sit still. From AI-powered personalization to privacy-focused strategies, the rules keep changing. What began with basic websites and email promotions has become a...
by Julie Weishaar | Apr 19, 2025 | Business, Psychology
The IKEA effect describes the quirky way we place extra value on things we help create. If you’ve ever admired your slightly off-kilter bookcase or been irrationally proud of assembling a coffee table with only minor leftover screws, you’ve felt the power of this...
by Julie Weishaar | Apr 13, 2025 | AI Visuals, Artificial Intelligence
AI image creation has become a mind-bending tool that can shape stunningly realistic visuals in the blink of an eye. With rapid improvements in artificial intelligence, what once seemed like science fiction is now a technology many of us interact with daily. From...
