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What Are Product Marketing Videos? Types, Uses, and Examples

What Are Product Marketing Videos? Types, Uses, and Examples

by Julie Weishaar | Nov 9, 2026 | Video Marketing

Product marketing videos help people understand what a product does, who it is for, and what they can do next. Businesses in any industry can use one to introduce a product, explain a feature, show a process, or help customers get started. Product videos do not have...
What Is the Role of AI Videos for Brands?

What Is the Role of AI Videos for Brands?

by Julie Weishaar | Nov 8, 2026 | Artificial Intelligence, Video Marketing

AI videos for brands offer another way to create explainers, product stories, and social clips with generated visuals, animation, voice, or editing tools. The best results start with a clear audience and message, not a promise of instant reach or sales. Key Takeaways...
AI Video Marketing for Small Businesses: A Step-by-Step Campaign Workflow

AI Video Marketing for Small Businesses: A Step-by-Step Campaign Workflow

by Julie Weishaar | Nov 7, 2026 | Artificial Intelligence, Video Marketing

AI video marketing uses AI-generated visuals, animation, narration, and editing to support a marketing goal. For a small business, a good campaign starts with one audience, one problem, one clear message, and one next step. You do not need to make a different video...
Video Marketing Psychology: How to Engage Viewers

Video Marketing Psychology: How to Engage Viewers

by Julie Weishaar | Nov 7, 2026 | Psychology, Video Marketing

The psychology of video marketing explores how curiosity, emotion, and social cues may shape the way people respond to a video. These ideas are not guarantees of views or engagement, but they can guide clearer creative choices. You can use them in animation,...
Video Commercials for Small Businesses: How to Get Started

Video Commercials for Small Businesses: How to Get Started

by Julie Weishaar | Nov 6, 2026 | Video Marketing

A video commercial gives your business a way to show what you offer and invite potential customers to take the next step. It can be a short animation, a product demonstration, or a customer story shared on your website or in a paid ad. You do not need a television...
Faceless Video Marketing for Small Businesses: Even on Bad Hair Days

Faceless Video Marketing for Small Businesses: Even on Bad Hair Days

by Julie Weishaar | Nov 4, 2026 | AI Visuals, Artificial Intelligence, Video Marketing

Even on a bad hair day, you can create useful business videos for your small business without appearing on camera. Use product footage, screen recordings, hands-only demos, animation, or voiceover to share your expertise. Choose a format that fits your message, then...
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