by Julie Weishaar | Sep 7, 2026 | Video Marketing
Canva vs. CapCut is a common choice for small businesses creating social media videos, but each tool serves different needs. Canva focuses more on templates, graphics, brand assets, and simple video projects. CapCut focuses more on short-form editing, effects,...
by Julie Weishaar | Sep 2, 2026 | Video Marketing, YouTube
Short answer: You cannot make a normal website URL clickable in a YouTube Short description or comment. If you have access to Advanced features, you can add a clickable Related Video link that takes another public or unlisted video, Short, or live stream on your...
by Julie Weishaar | Sep 1, 2026 | DIY Video, Video Marketing
A 60-second explainer video script is usually 130-160 words. Use a simple six-part structure: hook, problem, solution, how it works, proof, and call to action. The good news is you don’t need more “creative freedom.” You need a simple setup that...
by Julie Weishaar | Aug 19, 2026 | Video Marketing
Short video hooks have one job: earn the next second of attention. On YouTube Shorts, Instagram Reels, and TikTok, viewers quickly decide whether to keep watching or scroll away. A strong opening tells the right person, “This video is for you, and it can...
by Julie Weishaar | Aug 18, 2026 | Digital Marketing, Video Marketing
You post a Reel, then watch the views stall at 73. A strong video hook gives people a reason to stop scrolling in the first few seconds. The opening line, visual, sound, or surprise makes someone want to keep watching. That matters on YouTube Shorts, Instagram Reels,...
by Julie Weishaar | Aug 2, 2026 | Digital Marketing, Video Marketing
Slogans can turn a simple marketing message into something customers remember long after they see your ad. The best ones are short, clear, and closely tied to the benefit your brand provides. But writing a slogan that sticks takes more than putting a few catchy words...
