by Julie Weishaar | Sep 20, 2026 | Video Marketing
Short video hooks help people decide whether to watch your video or keep scrolling. On YouTube Shorts, Instagram Reels, and TikTok, you have only a few seconds to show the right viewer that your video is relevant and worth their time. Use this simple formula: Viewer +...
by Julie Weishaar | Sep 18, 2026 | Video Marketing
The right type of marketing video can help a small business earn attention, build trust, and move potential customers closer to a sale. The best format depends on what your audience needs to see, learn, or believe before taking the next step. In this guide, you will...
by Julie Weishaar | Sep 17, 2026 | Video Marketing
Video can help businesses explain their offers, build trust, attract leads, and stay visible online. But posting random videos without a plan often leads to weak results. A video marketing campaign needs a clear goal, a specific audience, a strong message, and a clear...
by Julie Weishaar | Sep 15, 2026 | Digital Marketing, Video Marketing
You post a Reel, then watch the views stall at 73. A strong video hook gives people a reason to stop scrolling in the first few seconds. The opening line, visual, sound, or surprise makes someone want to keep watching. That matters on YouTube Shorts, Instagram Reels,...
by Julie Weishaar | Sep 14, 2026 | Artificial Intelligence, Video Marketing
Accessible marketing videos help more people understand and act on your message. A polished AI video can still lose viewers if they cannot hear it, read its text, or understand key visuals. To make a marketing video accessible, use accurate captions, a descriptive...
by Julie Weishaar | Sep 8, 2026 | Video Marketing, YouTube
Updated September 2026: A YouTube Shorts thumbnail can now be customized in several ways, depending on your channel and device. Verified channels can upload a custom thumbnail for a Short through YouTube Studio on a computer. You can also use the YouTube app to choose...
