by Julie Weishaar | Nov 4, 2026 | AI Visuals, Artificial Intelligence, Video Marketing
Even on a bad hair day, you can create useful business videos for your small business without appearing on camera. Use product footage, screen recordings, hands-only demos, animation, or voiceover to share your expertise. Choose a format that fits your message, then...
by Julie Weishaar | Oct 25, 2026 | Artificial Intelligence, Digital Marketing
You can have the best content, the fanciest equipment, and the best team, but it will not matter if you do not build rapport with your target audience. Despite advancing technology, people make purchase decisions based on who they like and trust. This makes building...
by Julie Weishaar | Oct 23, 2026 | Artificial Intelligence, Content Marketing
Humor in brand marketing means using a relevant joke, playful visual, or funny situation to support a business message. It can attract attention and make a brand feel approachable. But a laugh only helps your marketing when people understand what your business does...
by Julie Weishaar | Oct 22, 2026 | AI Visuals, Artificial Intelligence, Psychology
Storytelling psychology examines how narratives shape attention, emotion, and memory. For marketers, it offers a practical way to make a message easier to follow and remember. A clear story can help readers understand a problem, see what changed, and decide whether...
by Marissa Perez | Oct 20, 2026 | Artificial Intelligence, Digital Marketing
You do not need to learn every AI tool to keep up at work. Start with one routine task, use an approved tool, and check the result. This guide shows you how to build useful AI skills without handing over your judgment or exposing private information. How AI Is...
by Julie Weishaar | Oct 17, 2026 | Artificial Intelligence, Content Marketing
AI for content creators works best as a helper for research, drafting, and repurposing, not as a substitute for experience or fact-checking. Use it to speed up content creation, but treat its output as a starting point. Check facts, links, and context before anything...
