by Julie Weishaar | Oct 30, 2026 | Customer Service, Small Business
Knowing how to deal with difficult clients starts with recognizing that a project needs to work for both sides. You might be thinking, “I don’t choose my clients. They choose me.” Well, yes and no. Clients decide whether to hire you, but you also get to decide whether...
by Julie Weishaar | Oct 27, 2026 | Marketing, Small Business
Small business marketing does not have to be a choice between old and new. A conversation at a local event can lead to an email follow-up. A printed postcard can point customers to a helpful video. A customer referral can become a story you share online, with...
by Jeremy Moser | Oct 15, 2026 | Small Business, social media
Social selling is the practice of using social platforms to find potential customers, share useful information, answer questions, and build trust before asking for a sale. For a small business, the goal is to start relevant conversations and help interested people...
by Marissa Perez | Sep 16, 2026 | Marketing, Small Business
Creative marketing helps small businesses stand out without trying to match larger competitors’ budgets. A clever campaign, an unexpected customer experience, a useful piece of content, or a distinctive giveaway can make people stop, pay attention, and remember...
by Julie Weishaar | Jul 28, 2026 | Artificial Intelligence, Small Business, Visual Marketing
Visual content strategy isn’t just a buzzword for big corporations. It’s a powerful tool for small businesses looking to boost growth and stand out. Traditional marketing often relies on text-heavy communication, but visuals can capture attention faster...
by Marissa Perez | Jul 9, 2026 | Branding, Small Business
Getting your small business branding right is one of the most important things you can do as a business owner. Your branding shapes how people see you. It affects trust, recognition, and whether someone chooses you over a competitor. When branding is clear and...
