by Julie Weishaar | Oct 27, 2026 | Marketing, Small Business
Small business marketing does not have to be a choice between old and new. A conversation at a local event can lead to an email follow-up. A printed postcard can point customers to a helpful video. A customer referral can become a story you share online, with...
by Julie Weishaar | Oct 21, 2026 | Customer Service, Marketing
Customer appreciation ideas give small businesses practical ways to thank customers for their trust, time, and feedback. The best gestures feel personal, fit your budget, and do not pressure people to buy again. This guide shares eight customer appreciation ideas for...
by Julie Weishaar | Oct 2, 2026 | Content Marketing, Marketing
What can a tiny Yorkie teach content creators about marketing? Professor Yorkie shares five lessons: make your brand memorable, know your audience, engage consistently, develop a distinctive voice, and learn from audience feedback. The video wraps these ideas in a...
by Marissa Perez | Sep 16, 2026 | Marketing, Small Business
Creative marketing helps small businesses stand out without trying to match larger competitors’ budgets. A clever campaign, an unexpected customer experience, a useful piece of content, or a distinctive giveaway can make people stop, pay attention, and remember...
by Julie Weishaar | Jul 17, 2026 | Content Marketing, Digital Marketing, Marketing, Video Marketing
Testimonial video questions should uncover more than a vague comment about great service. They should highlight the moment, the problem, the result, and the reason a customer would choose you again. When you use real customer words in an AI-assisted testimonial video,...
by Marissa Perez | Dec 18, 2025 | Marketing, Small Business
Cost-effective marketing matters for every small business, even when money is tight. The best results come from smart choices, not a huge bank account. When you mix creativity, simple data tracking, and steady action, you can build a marketing plan that works without...
