by Marissa Perez | Sep 16, 2026 | Marketing, Small Business
Creative marketing helps small businesses stand out without trying to match larger competitors’ budgets. A clever campaign, an unexpected customer experience, a useful piece of content, or a distinctive giveaway can make people stop, pay attention, and remember...
by Julie Weishaar | Jul 17, 2026 | Content Marketing, Digital Marketing, Marketing, Video Marketing
Testimonial video questions should uncover more than a vague comment about great service. They should highlight the moment, the problem, the result, and the reason a customer would choose you again. When you use real customer words in an AI-assisted testimonial video,...
by Marissa Perez | Dec 18, 2025 | Marketing, Small Business
Cost-effective marketing matters for every small business, even when money is tight. The best results come from smart choices, not a huge bank account. When you mix creativity, simple data tracking, and steady action, you can build a marketing plan that works without...
by Julie Weishaar | Oct 15, 2025 | Marketing, Referrals
Warm leads, lower costs, faster sales. That is the simple magic of word-of-mouth marketing through referrals. When someone you trust says, “You should try this,” a big part of the buying decision is already done. A transfer of trust and relationships from the referrer...
by Julie Weishaar | Feb 2, 2025 | Marketing, Small Business
Small business marketing is a balancing act. In a rush to adopt modern tools, many dismiss tried-and-true methods that still work. While new ideas drive growth, traditional strategies offer consistency and trust. The key isn’t choosing one over the other but finding...
by Julie Weishaar | Dec 20, 2024 | Customer Service, Marketing
Customer appreciation is more than a polite business gesture. It’s a cornerstone of any successful company. When customers feel valued, they’re far more likely to stick around and stay loyal. It’s not just about saying “thank you”; it’s about creating authentic...
