by Julie Weishaar | Aug 1, 2023 | Marketing
You’ve probably heard of a truckload of marketing terms. Still, there’s one more you must pay attention to a buyer persona – a piece of partially real, partially assumed representation of your ideal buyers, customers, or clients. As most marketing gurus say,...
by Julie Weishaar | Nov 20, 2022 | Marketing
It’s almost December, and you can hear the jingles on the streets already. But more than that, you should know black Friday is here again. And as a marketer, this is the time to generate more leads and up your sales. Perhaps you haven’t visited a large...
by Julie Weishaar | Jul 25, 2019 | Business, Marketing, small business marketing
If It Ain’t Broken…Don’t Fix It! What on earth does this mean? When it comes to small business marketing, there is no one best practice, rule, or strategy. Just because the rest of the world is on the Internet promoting their brands, it doesn’t mean...
by Julie Weishaar | Mar 14, 2019 | Marketing
Video Marketing Will Help Your Business Grow Businesses that use video marketing can easily help you to go viral and send your marketing message across at the same time. We all know that the hardest part about any marketing venture is getting people to pay even the...
by Julie Weishaar | Dec 29, 2013 | Marketing, Small Business Internet Marketing
Is Marketing “King” or is Content “King”?The answer is both. “Value” is “king”. If you are providing value for someone else, what you are providing is “king”.If you, as a marketer, convince consumers that what you are marketing is necessary and valuable, then through...
