by Julie Weishaar | Oct 19, 2026 | Customer Service, Digital Marketing
Customer service metrics help small business owners understand how customers experience support. They can show where replies take too long, which issues are hard to solve, and whether customers feel heard. No single number explains why a customer is happy or unhappy....
by Julie Weishaar | Oct 18, 2026 | Digital Marketing
Geofencing marketing has become increasingly popular as businesses use location-based targeting to connect with their desired audience. Central to this marketing approach is the utilization of data. Data collection and analysis empower businesses to comprehend user...
by Julie Weishaar | Oct 10, 2026 | Digital Marketing, Video Marketing
Visual style is the consistent look of your videos, including colors, fonts, imagery, lighting, framing, and movement. These choices help viewers recognize your brand and understand the mood of your message. The right style depends on what your video needs to do. A...
by Julie Weishaar | Oct 9, 2026 | Digital Marketing, Engaging Visuals
Visual storytelling is the use of images, video, graphics, or animation to tell a story. The visuals show a subject, a situation, and a change or outcome. Text and sound can support the story, but the visuals carry part of its meaning. For a small business, that might...
by Julie Weishaar | Sep 28, 2026 | AI Visuals, Digital Marketing, Visual Marketing
Visual content link building can help small business owners and solo digital marketers earn high-quality backlinks without competing directly with large brands and their bigger budgets. A useful visual can give publishers a clearer reason to cite your page than a...
by Julie Weishaar | Sep 15, 2026 | Digital Marketing, Video Marketing
You post a Reel, then watch the views stall at 73. A strong video hook gives people a reason to stop scrolling in the first few seconds. The opening line, visual, sound, or surprise makes someone want to keep watching. That matters on YouTube Shorts, Instagram Reels,...
