by Jeremy Moser | Oct 15, 2026 | Small Business, social media
Social selling is the practice of using social platforms to find potential customers, share useful information, answer questions, and build trust before asking for a sale. For a small business, the goal is to start relevant conversations and help interested people...
by Julie Weishaar | Oct 7, 2026 | social media
Build Expertise People Can Trust To become an industry expert, focus on a specific audience, keep learning, and use your experience to solve real problems. Then share clear, useful advice and show the work behind it. These steps can help small business owners build...
by Julie Weishaar | Sep 13, 2026 | Instagram, social media
Instagram can be a useful channel for affiliate marketing, but posting a product photo with a link is rarely enough. People need a clear reason to trust your recommendation. They also need an easy path from your content to the product page. That means choosing the...
by Julie Weishaar | Sep 4, 2025 | Humor, social media
If your feed needs a boost, try adding some random comedy. It does for your posts what a pinch of salt does for plain food. Suddenly, everything grabs a little more attention. People enjoy a brand that makes them laugh. Humor makes you seem human and easier to connect...
by Julie Weishaar | Feb 14, 2025 | Small Business, social media
Are your Facebook ads struggling to deliver results? You’re not alone. Many businesses waste time and money on ineffective campaigns. But here’s the good news: creating Facebook ads that work isn’t rocket science. Below are practical tips to help...
by Julie Weishaar | Dec 15, 2023 | Content Marketing, social media
What Is UGC Content? User-generated content (UGC) has emerged as a formidable tool in the fast-paced digital marketing landscape. It currently spans a myriad of content. Our previous article delineaties the classification of video types from tutorials to demonstration...
