Some Things Don’t Change
The other day, I was looking through my older blog posts to update, remove, or bring some back to life.
I found this one and realized that although things are constantly changing, some things never do.
Specifically, the basic tenets of marketing and sales will always remain the same, no matter how much technology advances.
Companies DO need to keep up with the latest trends to remain competitive such as:
However, if they can’t answer the two most important questions any potential customer cares about, they will not be successful.
Keeping up with the latest technological trends, especially automation, will make it more difficult for companies to adapt to changes in their niche.
Adapting to Changes
See how the pharmaceutical industry has adapted to increased demand and changes in the environment in the infographic below.
By using pharmacy automation technologies, central pharmacies are able to keep up with the growing demand due to COVID-19.
Who Are You and Why Should I Care?
Do you know how many businesses, both small and large are marketing their products and services on the web?
Do you know how many articles and blog posts are written around the same content in various places on the Internet?
Have you ever wondered how and why there are a finite number of topics one can speak or write about yet an infinite number of discussions about them?
I read somewhere that it would take 57,000 years to read the entire Internet and then, of course, once you were done, you would have to go back and start all over again because the web is dynamic and constantly changing.
Now I don’t know about you, but that is way more time than I have so the challenge becomes how do YOU get your website, articles, blog posts, etc. read?
There is no easy answer but there are a few simple things to keep in mind.
First of all, if you are a small business owner and can’t answer the questions “who are you?” and “why should I care?” – you better either figure out a way to answer those questions or find another career.
Your brand, your product or service, and your online personal and business reputation make up who you are. You need to be able to clearly define exactly what your offering is.
If you are selling a specific product or line of products, the answer is fairly straightforward.
But if your business is service-oriented, it might be a little more difficult to be able to clearly capture your service(s) in one phrase (your tagline).
Keep in mind that if you as the business owner can’t summarize your service(s), your potential customers certainly won’t be able to either.
Next you need to be able to answer the question “why should I care”. What need does your business fill? What makes you better or different than your competitors?
Armed with these answers, you are in a better position to be “heard”.
Originally published 05/09/2019; republished 01/01/2022 to add infographic
As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.