Creating video assets is a central component of video content marketing.

It has become an indispensable tool for businesses and content creators, leveraging visuals’ power to engage and captivate audiences.

However, creating compelling video assets can be a daunting task.

Have you ever felt like your videos are just one edit away from greatness, but you can’t pinpoint what’s missing? You’re not alone in this digital era where standout video content is king.

Crafting visually appealing videos involves merging your creative vision with the right assets.

It’s like cooking a gourmet meal; without the right ingredients, it won’t hit the spot.

Whether assembling a tutorial or looking to wow your audience with stunning visuals, the struggle to find those perfect elements is real.

Why Consider DIY Video Asset Creation?

For those with limited budgets or a hands-on approach to content creation, Do-It-Yourself (DIY) methods are an excellent starting point.

Modern smartphones often boast impressive cameras for live-actor or action videos, allowing you to shoot high-quality footage without investing in professional equipment.

Consider investing in essential accessories like tripods and external microphones to enhance the quality of your DIY videos.

Readily available video editing software such as Adobe Premiere Rush or iMovie provides user-friendly interfaces for editing your footage.

Experiment with different shots, angles, and lighting to create visually appealing content that resonates with your target audience.

What About AI Animated Videos?

Creating animated videos with AI tools involves leveraging artificial intelligence to generate imaginative and customizable content.

AI-animated videos can be more stylized and imaginative than videos you shoot with a camera.

They allow you to design characters, scenes, and visual elements that might not exist in reality.

Animated videos created with AI tools are ideal for storytelling, explainer videos, educational content, or situations where a more stylized and creative approach is desired.

There will always be a learning curve as each platform is different. Keep this in mind when trying out different AI video creators.

Below are various creative ways to generate video assets for video marketing, offering a spectrum of approaches that cater to different skill levels and budgets.

Discover how to create compelling video assets that will set your content apart. Let’s dive in and unleash your video creativity.

Repurpose User-Generated Content as Video Assets

Tap into the power of your community by encouraging user-generated content.

Ask your audience to share videos using your products, participating in challenges, or providing testimonials.

UGC builds a sense of community and generates authentic content that can be repurposed for marketing purposes.

Platforms like Instagram and TikTok thrive on UGC, enabling users to create and share content easily.

Curate and showcase the best user-generated videos on your official channels, adding credibility and relatability to your brand.

Collaborate with Influencers or Creators

Forge partnerships with influencers or content creators in your niche to access high-quality video assets.

Collaborating with influencers provides fresh perspectives and exposes your brand to their loyal followers.

You can co-create compelling videos that drive engagement and reach by leveraging their creativity and expertise.

Use Animation and Motion Graphics as Video Assets

Consider animation, motion graphics, and user-friendly online platforms for a more visually dynamic approach.

Tools like InVideo, Pictory.AI, Lumen5, and Visme allow you to create captivating, animated videos. (Note: These are affiliate links)

Animation is visually appealing and offers a unique way to convey complex ideas or abstract concepts.

You don’t need to be a professional animator to get started.

Many animation tools come with pre-built templates you can customize with your branding, making the process accessible even for beginners.

Utilize Stock Video and Image Libraries Creatively

If time constraints or lack of resources limit your ability to shoot original footage, turn to stock footage and image libraries.

While stock video libraries are a shared resource, you can stand out by using them creatively.

Combine and edit multiple stock clips, apply unique filters or effects, or reverse the footage to create fresh and distinctive video assets.

Websites like Shutterstock, Getty Images, and Pexels offer an extensive collection of high-quality visuals you can purchase or use for free (with proper attribution).

I highly recommend getting a subscription to StoryBlocks.com.

They have the most extensive collection of video assets, including live footage, animated video content, music files, and images.

When using another video tool, I often upload the same or similar video asset from StoryBlocks rather than pay an additional fee to use the clip from that platform.

Combine stock footage with your branding elements, text overlays, and voiceovers to create a unique video that aligns with your marketing goals.

This approach is beneficial for quickly assembling videos for social media or other time-sensitive campaigns.

With creativity, stock videos can be transformed into custom visuals that align with your brand’s voice.

Use AI Image Creators for Powerful Video Assets

As a video content creator, I often cannot find the exact video asset I want for a specific clip.

I have started playing around with MidJourney and Bing Image Creator.

I am no expert in using these platforms. There is so much to learn.

However, even at the basic beginner’s level, they are powerful tools to create exactly what you want to include in your video.

I have used both platforms to create cool and engaging visuals that attract viewers to my content.

When employing a video creator platform, most of them enable you to add animations to an image so that it appears like a video.

Here are some samples of images I have used in long-form video content as well as short-form videos.

Interactive Videos

Engage your audience in a more immersive way with interactive videos.

Platforms like Rapt Media or HapYak allow you to create videos with clickable elements, quizzes, and branching narratives.

Interactive videos enhance user engagement by turning the viewing experience into active participation.

Use interactive videos for product demonstrations, virtual tours, or educational content.

The ability to tailor the viewing experience to individual preferences can significantly boost user satisfaction and retention.

Use Live Streaming as Video Assets

Leverage the immediacy and authenticity of live streaming for your video marketing strategy.

Platforms like Facebook Live, Instagram Live, and YouTube Live enable you to connect with your audience in real time.

Live streaming fosters transparency and interactivity, whether it’s a product launch, behind-the-scenes footage, or Q&A sessions.

Promote your live streams in advance to build anticipation and encourage audience participation through comments and questions.

Also, save the live stream recordings for repurposing them into shorter, shareable clips.

360-degree Videos and Virtual Reality (VR)

Immerse your audience in a alluring experience with 360-degree videos and virtual reality.

This technology allows viewers to interact with the content by exploring different perspectives within the video.

While VR requires more specialized equipment, 360-degree videos can be created using cameras like the Insta360 or GoPro Fusion.

360-degree videos are particularly effective for showcasing environments and events or offering virtual tours.

As VR technology becomes more accessible, incorporating it into your video marketing strategy can set your brand apart and provide a memorable experience for your audience.

Final Thoughts About Video Assets

In the ever-evolving landscape of video marketing, creativity knows no bounds.

Whether you’re a solo entrepreneur on a tight budget or a marketing team with ample resources, there are diverse approaches to generating video assets that align with your brand and engage your audience.

Experiment with different methods, stay attuned to emerging trends and don’t be afraid to push the boundaries of conventional video creation – the possibilities are as limitless as your imagination.

What do you use for video assets in your video marketing? Please share your ideas.