Email Marketing is a long-term digital marketing strategy, but that doesn’t mean there are no hacks to achieve a faster result.
Promoting your business with an email list has been proven to be a highly converting marketing strategy.
Email campaigns allow you to segment your audience and send personalized and targeted messages to your prospects.
Below are some email marketing tips that work:
1. Send Other People’s Content
Your prospects join your email list for valuable content and amazing offers.
However, developing great content consistently can be challenging and time-consuming, and sharing someone else’s content can be the solution.
The original owner of the content gets more traffic to their website while you feed your audience with great content.
It is a WIN-WIN at the end of the day. You must also ensure that these contents match your audience’s interest for a better marketing result.
2. Great Subject Line
An excellent message or email newsletter may be useless if the subject line is poor.
It is the subject line that prompts many people to check the actual content of their email.
Your subject line must be catchy enough to get your audience’s attention.
Words like “Lottery,” “Free,” “$” can be incorporated in your subject lines to increase your email open rate.
You can also use one of the free online Title Generator Tools to get email subject line ideas. Meanwhile, below are some tips to write a good subject line;
- Write like a human
- Avoid spelling errors
- Ask questions
- Avoid capitalizing each word
3. Tell Stories
Stories bring emotions, which is what matters most when trying to sell or generate leads.
Storytelling entertains your prospects and serves as a great way to let them know you understand their problem and you have a solution to it.
Your prospects are likely to end up buying from you when you tell a story because they feel you have been in their state, and you already know what works.
Below are steps to craft an excellent story for Email Marketing;
- Create a subject line that promises them something
- Get them interested in the content
- Tell the story
- Slide-in naturally to your pitch
4. Collect Email Addresses Everywhere
If you think that the only way to build an email list is through your blog, you are mistaken.
There are other ways to build your email list, and one of them is using Twitter.
You only need an opt-in landing page with a gift in it. You can then squeeze the link everywhere on your Twitter account, like your bio, comment sections, tweets, and pinned tweets.
This process can be repeated for other social media like Instagram, Pinterest, and Facebook.
5. Email Retargeting
All guesswork is eliminated with email retargeting, as you will only be working with the available data.
Email retargeting requires tracking your subscriber activities and sending them emails based on their interest.
For instance, an eCommerce store that sells shirts and trousers creates an email offer.
As most of their subscribers show interest in shirts, then a ‘shirt email list’ will be created for them so that retargeting will take place.
6. Make Your Email More Personalized
You can go further with your email personalization by mentioning your subscribers’ first names in the email subject line.
This is a perfect old email marketing hack that still works. Compare the subject lines below;
- Check out this offer before it closes
- “First Name,” Check out this offer before it closes
The second one is more likely to be opened than the first one because it is focused on the prospect.
7. Be Negative
Sometimes it is not about what you can do for your subscribers but about the danger that may happen if they don’t take your offer.
Interesting right? Now compare the two headlines below;
- 5 Ways to Promote your Business
- 5 Ways Lack of Promotion is Hurting your Business
Both headlines focus on business promotion, but the negative word ‘Hurting’ will likely get clicked more as it addresses a pain point.
8. Optimize Your Email For Mobile First
According to 99firms, 58% of adults are likely to check their email from their mobile device first thing in the morning. Also, 85% of email users access it from their smartphones.
Therefore you need to consider mobile-first. Below are some tips to help;
- Keep your subject line short
- Use buttons
- Keep messages short
- Break up texts
- Keep the Call to Action (CTA) near the top and center of the screen.
9. Use a Single Call to Action (CTA) For A Single Email
Having multiple CTAs will only confuse your prospects, and they may end up clicking on nothing.
A single Call-to-Action will quickly show the reader what’s next and will more likely lead to a conversion.
Also, try tweaking your CTA texts to show the benefits of clicking. Instead of generic ‘Download Now,’ you can try ‘Send Money without Going to the Bank.’
10. Allow People To Unsubscribe
You don’t need to hide the unsubscribe button because you are trying to avoid losing a potential customer.
Anyone who unsubscribes is only doing you a favor by not giving you a false impression.
It is better to have 100 interested subscribers than a list of 1000 subscribers not interested in your content and offer.
11. Coordinate Your Emails
Your email content must be consistent and meaningful to your readers. You should relate your new email to a previous one that engaged your prospects.
Doing these will create an impression that you are dedicated to providing value to your readers.
It is not enough to know these email marketing hacks. You will only make a difference when you start implementing them.
As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.