How To Be Remarkable with Creative Online Content
by Julie Weishaar
May 8, 2024
creative online content to be remarkable

Use Creative Online Content For a Remarkable Web Presence

Because online competition is fierce, you must use creative online content to be remarkable unless you are in a VERY unusual niche market.

So you want to be sure your online content is creative and different so that it will be remembered.

Simply put, when your content solves a problem, meets a need or satisfies a want, it’s likely to be good content.

However, that is not enough. You should also over-deliver and surpass all expectations so that the visitors to your content will be glad they found you.

You also need to be creative, and different so that your content will stand out from all the other similar content on the web today.

You want to be sure that YOUR content is what is remembered when your target market is ready to make a purchase decision.

Rock Your Digital Cred: How to Amplify Your Web Presence

Have you ever wondered why some brands are remarkable and sparkle online while others barely flicker?

In today’s digital age, having a strong web presence isn’t just nice—it’s essential!

Whether you’re a budding freelancer or steering a growing SMB, standing out in the vast digital landscape can transform your business.

But here’s the million-dollar question: how do you elevate your online visibility from average to remarkable?

From leveraging intelligent SEO tactics to creating engaging content that resonates with your audience, get ready to transform your digital persona into something truly spectacular.

Let’s discover why creative online content is not just possible but achievable!

Crafting Your Persona with Creative Online Content

In today’s digital age, crafting a captivating online persona is imperative for small businesses and freelancers looking to leave a lasting impression.

Your online persona is the digital reflection of who you are and what you stand for.

It is your virtual identity that shapes how others perceive you in the online realm.

Authenticity is Key

When it comes to enhancing your web presence, authenticity reigns supreme.

Being authentic means staying true to yourself and your values, even in the vast landscape of the internet.

People resonate with genuine personalities and are more likely to engage with content that feels real and relatable.

To maintain authenticity while standing out online, share your unique perspective, experiences, and quirks.

Let your personality shine through your creative online content, whether through your writing style, the topics you discuss, or the images you share.

Remember, authenticity is not about being perfect but honest and transparent with your audience.

Visual Appeal Matters

The visual elements of your online persona play a significant role in capturing your audience’s attention.

From profile pictures to banner images and overall design aesthetics, visual appeal can make a lasting impression on visitors to your website or social media profiles.

Invest time in showcasing a cohesive, creative online visual content identity that reflects your brand to enhance your web presence visually.

Choose images that align with your values and messaging, ensuring consistency across all your online platforms.

A well-designed website or social media profile can convey professionalism and credibility, setting you apart in a crowded digital space.

Regarding personal branding and online presence, some notable individuals have mastered the art of crafting a compelling online persona.

For example, Gary Vaynerchuk, whose authentic and no-nonsense approach has garnered a loyal following.

Or Marie Forleo, whose vibrant and engaging online presence has established her as a thought leader in the entrepreneur space.

By embracing authenticity and paying attention to visual details, you can elevate your online persona and make a memorable impact on your target audience.

Remember, being remarkable online starts with being true to yourself and letting your unique personality shine through.

Creative Online Content Creation and Curation

Online content curation involves strategically discovering, compiling, and presenting the most valuable digital content to your target audience.

It can be articles, videos, images, or podcasts—for a specific audience.

It’s a meticulous process where curators scour the vast online realm, filtering through the noise to handpick the crème de la crème.

Like fine art connoisseurs, curating content is an artfully arranged process that curates content into cohesive collections.

This gives your target audience a delightful, tailored experience that saves time and sparks inspiration.

In the fast-paced world of online content, finding your voice is like discovering your secret sauce.

It sets you apart, making your brand stand out in the noisy digital landscape.

To be remarkable, you must develop a unique voice that resonates with your audience.

Consistency is key here. Think of your voice as the personality of your brand.

Whether witty, informative, or conversational, maintaining a consistent tone across all your content creates a cohesive brand identity that people can connect with.

Find Your Voice with Your Creative Content Creation

To find your voice, understand your brand’s values, mission, and target audience.

Think about how you want to be perceived and what emotions you want to evoke in your readers.

Once you have a clear vision, stick to it. Consistency builds trust and credibility with your audience.

Remember, it matters not just what you say but how you say it.

Be authentic, be yourself, and let your unique voice shine through in every content you create.

Curating Compelling Content

Content curation is like being a DJ at a party—you don’t create the music, but you select and mix tracks that will keep the crowd dancing.

Content curation involves finding, organizing, and sharing relevant and creative online content from various sources that align with your brand and appeal to your audience.

It’s a great way to provide value to your followers while establishing yourself as a knowledgeable resource in your niche.

When curating content, focus on quality over quantity. Look for articles, videos, infographics, and other resources that offer valuable insights or entertainment to your audience.

Tools like Feedly, Pocket, or Flipboard can help you discover and organize content efficiently.

Techniques such as creating curated lists, round-up posts, or thematic collections can engage your audience and encourage sharing.

Remember, being remarkable is not about reinventing the wheel but putting your spin on things.

Finding your voice and curating compelling and creative online content can enhance your web presence and leave a lasting impression on your audience.

It’s time to crank up the volume and get your content creation and curation grooved!

Use Creative Online Content to Engage with Your Audience

Engaging with your audience is a crucial aspect of enhancing your web presence.

Interacting with your followers fosters community and builds trust and loyalty towards your brand.

How you can effectively engage your audience to make your online presence remarkable?

Building a Community

To build a loyal community around your online presence, create valuable, engaging content that resonates with your audience.

Encourage discussions and interactions by asking questions, running polls, and seeking feedback.

Show authenticity and transparency in your communication to establish a genuine connection with your followers.

Engagement brings many benefits, such as increased brand awareness, higher website traffic, and improved customer satisfaction.

By actively engaging with your audience, you can create a strong community that advocates for your brand and helps spread the word about your products or services.

Responding to Feedback

Handling feedback gracefully, whether positive or negative, is essential for nurturing a positive relationship with your audience.

When receiving feedback, take the time to understand the perspective shared and respond respectfully and empathetically.

Acknowledge positive feedback with gratitude and use it to reinforce what you’re doing well.

For negative feedback, approach it as an opportunity for growth and improvement.

Address concerns promptly, offer solutions or explanations, and show your commitment to addressing any issues raised.

By managing feedback effectively, you demonstrate your dedication to customer satisfaction and continuous enhancement of your offerings.

Remember, social media platforms, comment sections, and direct messages are powerful tools for engaging your audience.

Embrace these channels to initiate conversations, answer queries, and showcase the human side of your brand.

The more you interact with your audience, the more they feel connected to your brand.

This fosters long-lasting relationships and propels your web presence to new heights.

By prioritizing engagement and interaction with your audience, you can cultivate a vibrant community that supports your business and helps it thrive in the dynamic digital landscape.

Embrace the power of engagement to stand out and leave a lasting impression on your audience.

Staying Consistent and Adaptable

Maintaining a strong web presence in the fast-paced digital realm requires a delicate balance between consistency in efforts and adaptability to the ever-evolving landscape.

Let’s explore the key elements of staying consistent and adaptable in enhancing your online presence.

Setting a Posting Schedule

Consistency is vital when engaging your audience and building a loyal following.

Setting a regular posting schedule creates a sense of expectation and reliability for your audience.

This helps boost your credibility and ensures your content reaches your audience at the right time.

Planning and organizing content in advance can help you stay on track with your posting schedule.

Create a content calendar to map your topics, deadlines, and posting times.

This will help you maintain consistency in your content delivery and better manage your online presence.

Embracing Change

Change is inevitable in the dynamic digital world. Embracing change is crucial for staying relevant and competitive online.

Monitor emerging trends, shifts in consumer behavior, and algorithm updates to adapt quickly to the evolving landscape.

Successful adaptation often involves being open to trying new strategies, experimenting with different content formats, and leveraging emerging technologies.

Companies that have embraced change and evolved, such as Netflix, which transitioned from a DVD rental service to a streaming giant, have reaped significant rewards in their online presence.

Stay consistent with your efforts, but be adaptable to capitalize on new opportunities and navigate challenges in the ever-changing digital environment.

Remember, evolution is critical to staying remarkable in the online world.

When Marketing Your Product or Service, Remember Who “It” Is About

When creating your content or ads online, do NOT start out talking about what your product or service does.

No one cares about what you do unless it can help them.

Start by addressing a potential target’s pain points or needs, then discuss your solution for that problem.

For instance, I am an affiliate for a product called Pictory.ai. In my images, videos, ads, etc. I don’t start out with what the product does.

Rather, I ask: “Do you want to be able to create videos like the pros?”

Easy Video Creation for Content Marketers

If someone does not want to create their own videos, they will not pay attention to the rest of the content. If they do, they will continue reading or watching.

As an aside, many DO want to create videos like the pros, even though many still want others to create them.

Final Thoughts About Being Remarkable

Congratulations on taking the first step towards enhancing your web presence!

By implementing the strategies discussed in this blog post, you are well on your way to standing out in the vast digital landscape.

Remember, consistency is vital, whether through engaging and creative online content, eye-catching visuals, or an active social media presence.

Start your journey towards being remarkable online today and watch your web presence grow and flourish.

Embrace your uniqueness, stay authentic, and let your online presence shine bright like a diamond in the digital realm!

Remember, to stand out from all the noise on the Internet, you have to be remarkable and beyond!

Originally published on June 30, 2014, it was Republished on May 8, 2024, to update the content and add video.

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4 Comments

  1. Lisa Sicard

    Hi Julie, I think one has to be ready to change today quickly with everything related to content: From the tools used, AI, to the SEO and social media updates that are constantly a changing.

    As you said to be able to embrace change. Not stays the same. And of course, remembering who it is about, makes a huge difference as well.

    Reply
    • Julie Weishaar

      Hi Lisa,

      Yes, we have to be ready to change quickly IF we can keep up with the changes 🙂 Can get us dizzy, right? Thanks for the comment!

      Reply
  2. Ryan Biddulph

    Hugging change is important Julie. Like Lisa and you said it takes a willingness to be on your toes. I remain true to my values but flexible in my approach. Everything moves incredibly fast online. Sites come and go. Algorithms change. Be open and go with the flow to thrive. Excellent post.

    Ryan

    Reply
  3. Julie Weishaar

    Hi Ryan,

    Yes, everything moves incredibly fast online, so much so that, as I replied to Lisa, it can make one dizzy.

    Remaining true to your values is an admirable trait. I try to do the same 🙂

    Reply

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