Are You Reaping the Benefits of Digital Marketing?
by Julie Weishaar
October 15, 2021
Are You Reaping the Benefits of Digital Marketing

Digital marketing is here to stay because of the many benefits afforded to the brands that effectively use it to promote and advertise their offerings.

There are still people out there that prefer to have a virtual experience over an in-person vibe.

More mobile users like scrolling through their phones and tablets to buy products and services.

Below are some of the many benefits of digital marketing for your company.


Instead of buying radio and television ads, you should start to learn digital marketing online in 2021 and save money.

For example, instead of spending ‘X’ amount of advertising dollars through a traditional service like radio, you can create a viral video on YouTube.

You’ll get a global audience to tap into what you have to offer, and it saves you money because you’re putting it out on a social platform. Also, you know where to locate your target audience.

Instead of taking a shot in the dark, spend money on analyzing the data that shows the location of people who frequently search specific products and pages of your site. This way, you have a better idea of what your core audience wants to see from you.

Also, you can plan your budget better to see what aspects of your business need less or more marketing dollars behind it.

Better Conversion Rates

Take advantage of the resources available from Google Search Console, Facebook Ads, Instagram Ads, and other tools to help you make your content more visible.

You can set a daily budget to help you get more in the forefront of ads.

Focus on generating more leads who will subscribe to you, be exposed to your offerings, and hopefully convert to paying customers.

Study the data you can obtain from the above sources and you will have a better idea of which advertising campaigns work and which ones don’t.

You can use a call-to-action, such as a discounted ad with a picture showing your product to attract more attention to the post.

When you start effectively targeting the right audience with valuable information, it helps you boost your conversions.

Multiple Forms of Access

Digital marketing means versatility. There are multiple ways to market to your audience on digital platforms.

One example is to host a podcast where you talk about all things digital marketing.

People can tune in for free. At the same time, you can promote a product, service, or even someone else’s product a couple of times throughout the podcast.

It’s cheaper this way because of the online streaming platform. You can host a podcast through a service or your website. When you’ve built a stable following, it makes things easier to execute.

Another option is to repurpose your podcast content by converting it to video content and uploading it to YouTube.

Include links throughout the description for marketing purposes.

You can kill two birds with one stone by creating a video ad right before and after the podcast.

People at home can watch your podcast during their downtime. For those traveling to work, the convenience of listening to a podcast is appealing.

This gives your audience multiple ways to hear what you have to say. Some people still enjoy email or text. It’s another way to build conversions.

Include relevant and useful links to valuable information for your readers to click. Use emotion and elicit feelings when writing the content of your emails.

You have more flexibility to create content in the way you see fit for your intended audience.

Appealing to a Global Audience 

While traditional ads can get you statewide or national recognition, you might want to go for a global audience.

Remember, your web and social media presence grants you access to people all over the world.

When you have various products, some of them may be more popular overseas.

The virtual space gives your online brand fewer geographical restrictions.

If you have a site that translates to different languages for the user, it’s even better because that lessens the language barrier.

You can’t curate digital marketing ads to suit various demographics.

Additionally, it would be extremely expensive to try to advertise on TV or radio, especially during prime time.

Digital marketing can cut through the time zones by automating things for a reasonable price.

Not to mention, it’ll save you time and money by using software catered to automating posts at specific times of the day.

Get an Edge on the Competition

No matter your field of business, you should always expect competition. If you’re a small internet business, you have to work smarter.

Larger companies have millions of dollars dedicated to advertising space on radio, television, movies in theaters, and more.

However, that shouldn’t deter you from spending your marketing dollars to create your profile. You have to be more creative and think outside of the box.

Some big companies in your niche are comfortable with just getting the big traditional ads that neglect the digital space.

Use this to your advantage by creating something more modern for your target audience.

Maybe you can do a campaign with an influencer who has millions of followers. You can do a joint venture so that both sides profit.

Not only will it build your credibility, but you’ll have more people looking at your products because it’s something they need.

Also, it’s a more organic approach because people will repost and use your hashtag for you to create more viral content.

You’ll carve out a space that’s open for your brand and get a leg up on your competitors through internet advertising.

Use digital resources for creating marketing campaigns to help make your brand stand out.

We can help promote your brand with video ask us how
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