Content Creation Tips to Make Your Life Easier and Your Website Stand Out!
Content creation can be one of the most time-intensive functions for digital marketing, yet it can also be one of the most valuable.
It is a long-term game you are playing with content creation.
Unlike Pay-Per-Click (PPC) or Display Advertising, content creation will continuously work to your benefit.
Keyword-rich and intriguing content can drive your relevance in search engines and increase your Search Engine Results Page (SERP) ranking.
It also promotes you and your business as a professional and trustworthy source of information, to come back to time and time again.
Effective content creation will provide you with countless benefits to your business. So, let’s look at five tips to delivering better content.
1. The 3 P’s: Prepare, Present and PROVIDE Answers
Effective content creation does not require just gathering and presenting information. It is also putting it in a way that quickly provides answers.
People do not have enough time online just to sit around and search through information. They are hoping you do that for them.
What they do want is quickly find an answer to a specific question. And they’re generally searching for the answer to that question directly through Google.
The best way to ensure you show up on that SERP is to make sure you are answering the questions your target market is asking and answering them directly.
Provide a quick answer to the question, then support that with details. People are only going to give details a chance when their question has been satisfactorily answered.
2. You’re Not a Journalist, Stop Acting Like It
This can be a tough pill to swallow for some. A lot of us go out there aspiring to be digital journalists.
We need to come to terms with this, and then we can get past it. Journalism is chock-full of proper grammar and formal speech.
But when that is not in a two-column inch newspaper format (or in online news format), it bores the reader!
Don’t get me wrong, your readers probably want a newsworthy read, but it doesn’t have to be presented in a news format.
Keep your readers interested and have a conversation with them online. Converse in a way they will enjoy, not in a heavily stylized format.
Knowledge and informality rule on the Internet. Be a bit edgy. Try the unconventional.
Know Your Audience, Then Write to Them
People that tell you jargon is not appreciated are full of it. We love jargon, so long as we understand it.
Coming out and talking about V6 and air intake systems and CPU regulators on cars drive a motor enthusiast wild.
They love it. Granted, if you’re not a car enthusiast you’re confused. But if you are selling sportier or cool old cars, do you want those that don’t understand to stick around too long?
Probably not and you probably won’t want to (I apologize in advance for this cheesy pun) “spin your wheels” on these people. Better to get rid of them as soon as possible.
Likewise, I talk about content and video marketing, and more to clear out the people that aren’t concerned about it and bring in more that are knowledgeable and interested in this area.
3. Value-Added Content
Create content that has some value to a person. There are various kinds of value a person can get from content.
The value add could be new information; it could even be a bit of humor.
Even when you look at information, you can break that down into various types: breaking news, valuable information, how-to guides, consolidated information, and more.
Use these different types of value-added content to their benefits and try to mix it up a bit. You don’t have to use every kind of content format, but you also shouldn’t use the same type every time.
The main thing here is that a viewer should walk away from this with something added to their life.
4. Content Calendar
One of the most important things for content is to be regular in the production of it. You want to put new content on your website at regular intervals because you’ll have regular viewers that become reliant on it.
And because it is the best way to stay fresh on search results. Google likes dynamic content and will reward websites that provide it.
Build a content calendar so that you can plan out when these different pieces of content will go live. Take a strategic view of your full content plan.
This will allow you to encompass all the different items you want to target in each period and will make your content more coherent.
You’ll also be able to build better links between articles to keep readers on-site longer.
5. Re-Purposed Content
This is not a one and done game. You don’t just create a piece of content, get a couple of views out of it and get rid of it.
Content stays around, get the most of it. Re-purpose it for maximum effectiveness.
There are several things you can do with content to continually keep it relevant. You can revisit past content and add a quick update to it.
This update could be added content or just linking to other articles you have that fit into the article.
You can even build on it or reference it from newer material. There is no reason to explain something twice, just to get it out there again, instead, remind your readers that it exists.
You can take repurposed content a step further and turn a good article into an engaging video.
Need more on repurposing content?
As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.