Subscription-based video marketing services are a good investment for reaching your target audience.

In a previous post, we highlighted the value of KFC’s video marketing campaign to the business.

It recorded an exponential increase of about $8 billion in annual ROI between 2014 and 2021.

KFC’s unique video marketing strategies helped establish the restaurant franchise’s presence in approximately 26,000 different locations and over 146 countries so far.

This was in combination of other marketing approaches.

An effective video marketing strategy can be costly if you want high-quality content that keeps the audience’s attention and leads to conversion.

However, there are alternative ways to maintain a solid video marketing campaign today.

Aside from learning to create your own video content, there are subscription-based services for video marketing.

These can help you create marketing videos for your business at a fixed recurring price.

Depending on your business’s size and trajectory, some video marketing solutions may be more effective and efficient than others.

In this post, we’ll be looking at subscription-based video marketing services and whether they’re suitable for your business.

What is Subscription-Based Video Marketing?

If you’ve tried hiring third-party video producers or editors to create video marketing content for your business, you probably work on a contractual or per-project basis.

To help get around this, subscription-based video marketing services offer a similar solution for a recurring price.

Just as you would subscribe to a video-on-demand streaming service like Netflix or Hulu, you would pay to get your video content done and produced on a subscription basis.

Why is this important? Because digital video advertising has become more diverse over the years.

What started with video ads on TV screens became YouTube videos and short-form videos on social media platforms.

According to Statista’s data on video advertising, ad spending in the video advertising market is projected to reach $191.3 billion in 2024.

Many businesses today rely on video marketing to contribute to business growth and promotion by reaching audiences on increasingly accessible devices.

You won’t have to worry about strategizing by using subscription-based video marketing services.

Instead, you can have a set team or video content manager working with you.

However, depending on your business, this may not be the best solution.

Below, we’ll examine the pros and cons of subscription-based video marketing services.

What are the Pros?

One of the benefits of relying on subscription-based video marketing services is its convenience.

As previously mentioned, you can enjoy the convenience of having a dedicated video marketing team based on your subscription.

Another benefit of subscription-based video marketing services is consistency throughout your video content.

According to this piece from Small Business Trends on video brand guidelines, a consistent brand voice is crucial.

Hiring different video marketing services for your content needs can result in vastly different interpretations of your branding and marketing strategy.

For example, my brand identity focuses on humor (when appropriate) and highly creative visuals to attract my target market.

This can confuse your target market instead of scoring conversions.

When subscribed to a video marketing service, you can get different packages with a set number of videos and output you can expect.

This way, your marketing team can devise a more cohesive video campaign to reach new and existing audiences and promote your products and services.

From there, you can use insights from your business revenue and growth to adjust video marketing strategies and communicate them to your subscription-based video marketing team.

Softrax’s consumption billing software is crucial for tracking your business’ revenue, income, expenses, and recurring billing. It helps users better monitor customer usage.

Drawing insights from revenue and billing software lets you gauge whether your video marketing strategies work.

And, you can make adjustments when necessary to ensure your customers are consistently engaged.

The Cons of Subscription-Based Video Marketing Services

Of course, there are downsides to using subscription-based video marketing services.

Because these services usually come in packages, you may be creatively limited in executing specific video marketing needs.

Some subscription-based video marketing services may restrict their offerings to short-form content, for example, or animated ones.

This can be challenging if you plan on expanding your video marketing strategies to multiple platforms.

Or, if you want to promote your business’s products and services through different video formats.

Insights from the US Chamber of Commerce indicate that businesses can use many types of video content to reach potential customers.

It can be challenging to find the right subscription-based package to achieve your video marketing goals.

Options range from how-to videos to customer testimonials and data visualizations.

On the other hand, hiring a third-party video marketing producer, editor, or manager can provide more flexibility creativity-wise to execute your marketing strategies better.

Investing in video creation templates and AI creators can help you achieve your video marketing vision more accurately than relying on third-party services.

With so many different forms of video content and editing or design platforms available today, figuring out where to start can be overwhelming.

Read: How to Choose the Best AI Video Creator for Your Needs to help you choose the best tool for your needs.

Do you offer subscription-based video marketing services to your clients?

Or, do you subscribe to any such services? Please let us know if the comments below.