Business Blogging Statistics
by Julie Weishaar
April 29, 2020
blogging statistics

We all know that content is king. This means that business blogging is the throne. Blogging has a significant impact on your business success.

Consistent, helpful, and relevant blogging leads to increased brand awareness, more leads, improved customer relationships, and higher conversions.

Even as trends change and technology advances, several things remain the same.

    • Business blogging continues to rise in popularity and value
    • B2B companies that blog get more leads than those that don’t
    • There are substantial SEO benefits and increases in organic search rankings for companies that blog

Table of Contents

Brands that maintain blogs get on average 67% more monthly leads than those that don’t

Blogging is more cost-effective than traditional methods of lead generation and advertising. The traditional methods of lead generation are simply not as time or cost-effective as blogging for B2B marketers

Huffington Post’s blog earned $14 million monthly in 2018

The framework for many blog trends was set several years ago. The Huffington Post (now called HuffPost), founded in 2005 by Arianna Huffington, is a prime example of how to use blogging to gain authority, become famous, and earn lots of money.

In 2019, businesses that prioritized blogging saw 13X more ROI than those that didn’t

Content marketing success requires a lot of work and making it a priority to achieve the best results.

Blogs increase indexed links by 97% and result in a 434% increase in indexed pages

To boost links to your business, you must consistently share valuable content. Blogging is the best way to accomplish this.

Indexed pages are relevant for the phrases users search for on Google. In turn, Google determines page quality by evaluating the content from the links it receives.

Web pages are indexed based on Google’s analysis. The indexed pages drive the organic traffic when they show up in search queries.

Companies that blog see 55% more website visitors than those that don’t

Google gives preference to sites with dynamic content. Blogging is a way to keep your web pages fresh and updated with new content. Think of it as a supermarket. Would you go back to a store that does not restock its shelves?

60% of people who purchase a product say they originally read a blog post about it

Most consumers today do not make purchases until after they have read or learned something about it. In today’s competitive marketplace, brands are in close competition with other companies offering the same or similar products or services. If you were considering making a purchase, would you buy something you have read about or buy blindly?

Blog posts that include images get 94% more views than those that don’t

People are drawn to visual content more because it is more appealing. Large blocks of text tend to turn readers off. Whereas an engaging visual can draw them in to read your content

Blogs increase website traffic by approximately up to 6x

If you are consistently providing relevant, engaging, compelling, humorous, or interesting articles to your readers, they will keep coming back for more. The more often you blog, the more traffic you will get.

71% of B2B buyers read blog content during their buyer journey

Before making a purchase, especially high-ticket items, a consumer will read as much as they can before buying.

Blog posts between 2,250 and 2,500 words earn the most organic traffic

This might sound counterintuitive because we know that peoples’ attention spans are short. However, when it comes to blog posts, long-form content is best.

Longer posts provide more value to readers as they answer more questions and address more problems than their shorter counterparts.

Writing blog posts that are between 2,250 and 2,500 words will improve search engine rankings, get more shares on social media, and increase the time visitors spend on your page.

Blog traffic increases by up to 30% after publishing 24-51 blog posts

Increased traffic to your website resulting from blogging is proportional to how many posts you publish and how often.

It takes time for your audience to learn to know and trust you as an authority in your niche. Once they do and see that you are continuing to provide relevant content, they will come back more often, and your traffic will increase proportionately.

To attract the highest and most consistent amount of traffic, use between 6 & 13 words in blog post titles

You want to include your most important keywords towards the beginning of your title.

Between 70% & 80% of online searchers favor organic content and ignore sponsored posts

We are bombarded by advertisements wherever we go. Understandably, consumers would prefer to read the content they choose.

Blog posts are one of the most shared online content

Blog posts can include images, videos, SlideShare presentations, infographics, and other engaging visuals that people like to share

36% of readers prefer to read list-based headlines

Lists are easier for the brain to process and therefore preferred by many.

Before engaging with a sales rep, 47% of buyers viewed 3-5 pieces of content

Consumers today are better informed and educated than those from the past. They want to know as much as possible before speaking to a representative of a company. This way, they will know what questions to ask as well as what competitors are charging.

Leads from SEO blogging have a 14.6% close rate compared to outbound links such as direct mail that have a 1.7% close rate

SEO plays a significant role in search engine rankings. It creates brand awareness, propels leads, controls traffic, and drives sales.

Blogs are rated the 5th most trusted source for accurate online information

Trust must be earned. The more you blog, the value you provide, the more consumers will trust your brand.

79% of online shoppers spend 50% of their time researching products online

The reason more than three-quarters of online shoppers spend half their time researching products before buying is to they can educate themselves and make informed purchase decisions.

61% of U.S. online shoppers made a purchase after it was recommended on a blog

Consumers trust influential bloggers they follow and are more likely to purchase an item the blogger endorses.

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