Work Hard or Work Smart? Maximize Your Online Conversions
by Julie Weishaar
April 6, 2020
email marketing

The most effective way to grow your digital business is to maximize your online conversions. Rather than haphazardly throwing stuff against the wall to see what sticks, stay focused and work smart.

How to Grow Your Business

The main goal of your website is to drive visitors towards the desired action, such as downloading an eBook, scheduling an appointment, or making a purchase.

When a visitor responds to a call-to-action (CTA) on your site, they become a lead, and their action is called a conversion.

There are three ways to grow your business. They are to get:

  1. More Customers
  2. Your Customers to Buy More Often
  3. Customers to Make Larger Purchases

You have done your due diligence with your website building backlinks, optimizing your site, using social bookmarking, social media sharing, etc. and you have attracted a visitor to your website. Now what?

The process by which visitors land on your website, navigate on it, and are guided to do something is called a sales funnel process.

What is a Sales Funnel?

A sales funnel is the path site visitors take from when they land on your website to making a purchase. The funnel is wide at the top where all visitors start.

The top of the funnel is where everyone enters your buyer’s journey. It ends at the bottom when they convert to paying customers. And, hopefully, repeat customers.

Don’t Leave Money on the Table

You have heard that the money is in the list. So, are you capturing the contact information of those who visit your site? If not, you are leaving a lot of money on the table.

Now you need your web visitor to opt-in (i.e. to give you their contact information) and voluntarily join your mailing list. Now this sounds simple enough, but many people see very low online conversions

Few marketers focus enough of their attention on their conversion rates. This is a massive missed opportunity.

Improving your conversion rate is one of the cheapest ways of increasing your profits.

Logically, increasing your conversion rate will have a corresponding effect on your site’s profitability.

You have the chance to guide every new subscriber through your sales funnel without increasing your traffic-generating activities or expenses.

Squeeze Page Online Conversions

Squeeze Pages (also called lead capture pages) are designed to get the web visitor to opt-in and usually consist of a simple design with the following components:

  • Headline
  • The Offer
  • Opt-in Form
  • Video

Post-Opt-In Advice

Having successfully secured the email opt-in, it is now imperative that you put the information to good use. Start building the trust factor with your email subscribers.

Make sure to continually provide relevant value and not just try to sell them. Take this opportunity to show them that you are your industry expert and have the knowledge to share with them. If you try to sell them immediately, this is the quickest way to get them to unsubscribe.

Value and trust before selling.

 

Re-Affirming Trust for Better Online Conversions

Your first goal is to confirm the investment in trust your subscriber has made. There are two key elements here. The first is to do what you say you would do.

So, if the subscriber opted in to get a free report, send them the free report immediately. You can either send them directly to the report download page or include a link to the report in your first email.

I prefer to send them directly to the report as that is what I like to see when I fill out someone’s opt-in form.

The second element in building and re-affirming your subscriber’s trust is not to spam them! If they opted-in to a  squeeze page about sales funnels, your autoresponder needs to be relevant to sales funnels and not about how to groom a dog.

Monetizing Your List

For many, the sole reason to build an opt-in email list is because of the huge money-making opportunity.

Promoting useful and related products and services for which you earn a referral commission is a proven way of making money.

It is vital that you mix the offers with free content and useful and valuable information and advice. Again, the goal here is to confirm your authority as an expert.

When you do make a recommendation, that recommendation is both respected and then acted upon by your prospect.

Adding a subscriber to an autoresponder that has a good ratio of free and valuable information to affiliate offers is your best approach to earning money from your list.

It is also an excellent way of creating a future residual income stream.

Every new subscriber that opts in will then receive your email sequence and to your recommended products or services.

Track, Analyze, Measure, Optimize, and Repeat

If you aren’t tracking how your sales funnels are doing, you are wasting your time. The number of leads you have on your email list is not nearly as significant as how many convert into paying customers.

Work Hard or Work Smart? Maximize Your Online Conversions

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