Using video is no longer an option. Savvy businesses know that including videos in their digital marketing strategy is a must-have in 2020 and beyond. VIDEOOWIDE, a tool to create an animated video easily

Human beings find videos to be more memorable and engaging than other types of content. The enormous volume of online video content is growing exponentially.

Wyzowl conducted a study in December 2019 of 656 unique respondents. They included online consumers and marketing professionals and trend data based on six years of asking the same questions.

Some of the findings include:

• • The percentage of companies that use video as a marketing tool was 61% in 2016, 63% in 2017, 81% in 2018, and 87% in 2019.
  • In 2015, 78% of marketers that use video cited it as an essential part of their marketing strategy, 88% in 2016, 82% in 2017, and 91% in 2019.
  • 87% of businesses using video say it has increased their website traffic.
  • 80% of brands that use video say it directly helps increase sales
  • 95% of video marketers say that using videos to explain their products or service increases user understanding.
  • 96% of respondents surveyed reported watching an explainer video to learn more about a brand’s offerings
  • 84% surveyed said that watching a brand’s video convinced them to purchase the product or service.
  • 74% were convinced to download or buy a piece of software or an app after watching a video about it.

So, How Can You Create an Animated Video and Jump on the Bandwagon?

Do you think you don’t have the time, budget, or ability to create a cool video that your target market would want to watch?

Did you know that you can quickly and easily create a professional video using PowerPoint to engage your audience?

Well, you can! And it’s easy to do. You don’t need Adobe Premiere, After Effects, or any plugins. With VIDEOOWIDE EasyTool Video Templates, you can create cool videos in three simple steps.

1. Select a design you want to use and open it.
2. Replace and change the placeholder content with your own.
3. Export or save your PowerPoint to a video.

This article will show you how to easily edit a PowerPoint template from VIDEOOWIDE to create your own amazing video.

The template we are using has ten slides. Start by clicking the star under the first slide to play the animation.

You will see that there is a lot of movement and other animations going on.

Open the Selection Pane

Click on any object on the slide, go to the Shape Format tab in the top navigation, and open the Selection Pane.

The Selection Pane shows all layers of elements that are elements on the slide.

Change the Background Image for Your Animated Video

Under Selection, click Hide All to hide all layers. When you see that there is an image on the slide, it means that it is a background image.

Right-click on the background image, select Format Background > Fill.

You will see that it is a Picture. To change it, click on From a File under the Insert picture option.

Let’s use Insert Picture From a file. Locate and click on an image on your computer that you want to use and click Insert.

Change the Picture Placeholder

Close the Format Background by clicking on the X in the top right-hand corner. In the Selection pane, you will see a few elements you will want to modify. Let’s start by clicking on Picture Placeholder.

You will see the original image from the slide. We are going to change it so that it is the same image we chose for the background.

Before you make the change, not the location in the layers where the picture is in the Selection panel. In this case, it is below the two text boxes in position number six.

Press Delete on your keyboard with the Picture Placeholder selected. To add the same picture used for the background, click the icon.

Find the image again on your computer and click Insert. Notice that when you add the picture, it is put on the top position in the Selection pane.

This is why you noted the original location of the image. To put it back where it was, drag it back down to position six under the two text boxes.

Modify the Image

You can edit and make modifications to the image. For this example, let’s click on the image and navigate to Picture Format in the top bar navigation.

We are going to crop the image a little to focus on the woman’s expression and make it the focal point. Click on the Crop icon from the navigation.

To crop the image, drag one of the four corners marked in black or the black bars on the sides, top, and bottom of the picture. Move the image around until it is where you want it, then click Crop again to save the change.

Now click on Show All in the Selection panel so you can change your text. To change the text, simply click inside the text box and type what you want. When done, click on the star under the slide you are editing to see how it looks.

If you like how the animations look during the preview, you are ready to move on to the next slide. Let’s say, though, that you don’t like the location of the second line of text because it is too close to the frame around the picture.

It’s easy enough to fix that. Simply highlight the text box and move it left. If you want to left-align the first text box with the second, move it too.

As you can see in the screenshot above, while I was at it, I changed the font and letter spacing because I can, and so can you.

When you are done modifying all the slides, click on Slide Show from the top navigation and then select From Beginning to see how your video will look.

Render Your Animated Video

To convert your PowerPoint presentation into an animated video, click on File > Export > Create a Video. Next, set the seconds spent on each slide to 0 and then click Create Video.

Choose the type of video file you want to create, .mp4 or .wmv and click Save.

PowerPoint will then render your cool animated video. The Video below was created using the same template from this tutorial.

Quickly and Easily Create Professional Videos Using Only PowerPoint