Animated videos stop us from the treadmill of life where we live in a fast-paced and volatile world where everyone is running around like chickens without heads.

Time is our most valuable and limited resource, so we must act FAST and EFFECTIVELY to communicate our marketing message.

Animated videos are an engaging method for telling your business story in a way that will grab visual learners’ attention.

Did you know that 90% of the information transmitted to your brain is visual?

For this reason, brands are shifting their focus on social media towards visual content, especially engaging videos.

We are all inundated with information and advertisements, so our business messages tend to fall on deaf ears. People do not have the time to “listen.”

This fact puts the onus on you, the business owner, to use the 3-7 seconds you might have of a potential customer’s attention.

So, how do you grab “their” attention? We already know that:

• 92% of marketers cite video as an integral part of their marketing strategy.
• 87% of marketers say that videos have increased traffic to their websites.
• 48% of consumers want to watch videos about a product or service they consider buying.
• 83% of brands say that using videos helps their lead-generation efforts.

The Answer is Pretty Obvious…You Need to Use Animated Videos!

Videos come in different formats and have many purposes, so how do you decide which style and purpose?

I suggest starting with a business profile video. Why? Because it is an introduction to what your business offers to your target market.

However, do not stop at ONE video. Having various engaging videos and animations for your business is very strategic.

Including some cartoon ads can add variety to your library on your YouTube channel.

Yes, that is right. Creating just one video is only the start. You need to build a suite of videos to help drive traffic.

Why Animated Videos?

Now that everyone knows the importance of using video in their marketing, what can you do to cut through all the noise and grab the attention of your target market?

The best way is to attract and engage them with animated videos. These videos are highly effective for lead generation.

Many potential buyers do not want to talk to a salesperson when deciding whether to purchase.

Videos and animations attract and engage consumers to move down the process and can influence sales in later stages.

Advantages of Animated Videos

Animated videos have become popular among businesses due to their numerous advantages.

From flexibility and creativity to cost-effectiveness and time efficiency, animated videos can significantly enhance a business’s profile. What are these advantages?

Flexibility and Creativity

Animated videos provide a high level of flexibility, allowing businesses to visualize complex ideas simply and engagingly.

With animation, companies can bring any concept to life, regardless of how abstract or futuristic it may be.

This flexibility enables the incorporation of creative elements such as engaging visuals, dynamic transitions, and captivating storylines, which can effectively capture the target audience’s attention.

Cost-Effectiveness and Time Efficiency of Animated Videos

Compared to traditional video production, animated videos offer a cost-effective solution for businesses.

The output of live-action videos often entails expenses related to location scouting, set design, equipment, and talent.

In contrast, animated videos eliminate these costs, making them a budget-friendly option for businesses of all sizes.

Additionally, the streamlined production process of animated videos results in time efficiency, allowing companies to convey their message quickly without extensive production timelines.

By leveraging animated videos’ flexibility, creativity, cost-effectiveness, and time efficiency, businesses can effectively enhance their brand presence and communicate their value proposition to their target audience.

Customization and Brand Consistency

Customization is critical to building a solid brand identity through animated videos.

Tailoring your animated video to reflect your brand’s unique attributes, color schemes, and overall aesthetic helps create a lasting impression on your audience.

Incorporating your logo, brand colors, and specific visual elements into the video reinforces brand consistency and makes your business easily recognizable to your target audience.

Animated Videos Create Memorable Impressions

Animated videos can leave a lasting impact on viewers by conveying your brand’s story and values visually and engagingly.

Through captivating visuals and well-crafted narratives, these videos can evoke emotions and create memorable experiences for your audience.

By leveraging the power of storytelling and creative visuals, animated videos can leave a strong and enduring impression, further solidifying your brand’s identity in viewers’ minds.

SEO Benefits

Animated videos significantly contribute to boosting online visibility and engagement.

These videos can improve search engine rankings as they tend to have a longer average session duration, lower bounce rates, and higher click-through rates.

Moreover, search engines like Google often favor websites that incorporate diverse multimedia elements, improving visibility for websites featuring animated videos.

Additionally, animated videos usually include voiceovers or text elements, which can be transcribed, offering an opportunity for additional keyword optimization that can further enhance SEO.

Social Media Shareability of Animated Videos

In the era of social media dominance, content shareability is crucial for enhancing online engagement.

Animated videos are inherently shareable due to their visually appealing and entertaining nature, making them a perfect fit for social media platforms.

The captivating storytelling and visual elements can prompt viewers to share the video across various social media channels, increasing brand exposure and engagement.

Furthermore, social media algorithms often prioritize video content, especially animated videos, resulting in higher organic reach and engagement.

Why do Animations Work Better Than Other Types of Visuals?

People today have short attention spans and will only devote time to content that resonates with them.

Animations keep the viewer’s attention, evoke emotions, entice your audience to watch more, and spark conversations.

Animations can add fun to business messages, are less intense than other content formats, bring concepts to life, and are enjoyable to watch.

When presenting complex topics to an audience, animations make it easier to understand by simplifying otherwise difficult issues.

TED-Ed is an excellent example of a YouTube Channel with over 12 million subscribers that uses animations to show how complex processes and mechanisms work.

The goal of any video is to keep viewers around long enough to see your call to action. Animated videos talk to you instead of at you.

Memories of Childhood

What comes to your mind when you think of cartoons? Most of us think about our childhood when life was much simpler and fun.

Feeling nostalgic is a powerful emotion and one that animated videos elicit.

Everyone likes to be entertained, even when learning or doing business.

The more entertaining your video is, the higher the chances viewers will watch it and the more likely others will share it.

Animations for Any Video

Animations work well for any video marketing needs, including explainers, product releases, and especially business profiles or welcome videos.

A business profile or overview video quickly tells your company story and what you can do for potential customers.

They should not be too long,  preferably two minutes or less. Feature your profile video prominently on your website.

Do It Yourself or Outsource Your Video Animations

Numerous animated video templates are available for those who want to do it themselves, like Animoto, Renderforest, Lumen5, Canva, Invideo, and Powtoons,

I recently started using another video tool called Pictory.ai.

Like most video creation tools nowadays, it utilizes AI to help you create awesome animated videos for your content.

I highly recommend you try it for free to see how you like it.

For those who want to outsource their video marketing, give New Horizons 123 a shot.

We specialize in creating compelling, engaging, and fun videos to deliver YOUR message.

The choice is yours. Just be sure to start using video marketing in your overall marketing strategy today!

Originally published July 29, 2020; republished September 16, 2023 ,to update content; republished December 23, 2023, to update content and video.