From “Blah” to “Wow”
Video animations are a great way to entertain and inform your target market.
They also help boost your conversion rate and increase sales.
Animated videos are a cost-effective and efficient way to advertise your business uniquely and creatively.
Remember, you only have about 3 seconds to capture and grab your viewer’s attention. So, using that incredibly small amount of time wisely is vital!
The Power of Video & Customized Animations to Promote Your Brand
Everyone is overwhelmed with too much to do and not enough time to do it.
We are all also inundated by so much advertising that most of what we hear falls on deaf ears.
Most people prefer to watch than read. When given a choice between a human voice and something stimulating and eye-catching, the latter will win hands-down.
Human beings like to be entertained. What better way to get what you want (more sales) than by giving them what they want (entertainment)?
Using entertaining video animations will increase people’s time listening to your message.
They will increase the chances that you will get a sale immediately or later when the potential buyer is ready to purchase because “they” will remember “you”.
Let’s Illustrate the Point
Consider this scenario. You have a somewhat complicated product to sell.
You create a detailed PowerPoint presentation outlining the features and benefits of your product.
Let’s even say that you get traffic to that presentation. Chances are the person who starts to watch it is a potential customer, or why else would they be on your site?
Now let’s consider that you have at least a few competitors.
Your potential customer clicks “start” and immediately hears a human voice simply talking.
Their mind starts to wander, and you have lost their attention.
By the time a potential customer remembers what they were looking for and at, they are already off to another site, probably your competitor’s website.
A more engaging delivery method will attract and engage visitors so that they will “hear” the features and benefits of the product or service.
Keep Visitors Longer Viewing Your Content
Grabbing people’s attention with engaging content makes them more likely to hang around longer JUST because it is creative, different, and memorable.
Therefore, it is more likely that you will grab their attention, and they will “listen” to your message.
Sometimes, something a little out-of-the-box will do the trick.
Once you have grabbed the attention of visitors to your content, add some music to engage another one of their senses.
The more senses your message engages, the more memorable your message will be.
Voices alone can turn to Charlie Brown’s “whah whah whah whah” (unless the speaker is exceptionally engaging).
Engage More Than One Sensing Organ
Humans have five senses that send information to the brain: touch, taste, sight, hearing, and smell.
Our sensing organs help us understand and perceive the world surrounding us.
A considerable percentage of people prefer to receive information visually.
Adding images, graphs, and cartoons to your video to increase the likelihood that potential customers will listen to and hear your message.
Visuals help store information in long-term memory better than text.
Music evokes emotions in people and has a powerful impact on the brain.
Because purchase decisions are based on emotion (“What’s in it for me”?), music in your videos will enhance their ability to evoke a feeling in the viewer. This is more likely to lead to a sale.
Don’t be Boring
Let’s face it: learning can be boring. However, if you enhance your lessons or marketing message with creativity and entertainment, “they” are more likely to listen.
Animated videos with a lot of action will also hold someone’s attention more than either text alone or a standard talking-head video.
Laughter is the world’s best medicine and a quick way to long-term memory.
Humorous videos are more likely to attract more eyeballs to your content and engage your audience.
Not only will they engage your audience, but they also provide a break from an otherwise overly serious world.
Have you used video animations in your marketing? With the advanced technologies for video AI, video creators can create even more engaging animations in less time.
7 Reasons Why Animated Videos Will Get You More Attention
Animated videos are a powerful tool for capturing attention and engaging your audience.
Whether you’re a business looking to promote your products or a content creator aiming to stand out, animated videos can significantly impact you.
- Visually Engaging: Animated videos use vibrant colors, creative characters, and dynamic visuals to create an immersive experience for viewers. The combination of motion and eye-catching graphics ensures that your audience stays captivated throughout the video.
- Simplified Communication: Animated videos can simplify and present Complex ideas or information more easily. By breaking down concepts into visually digestible segments, you can effectively convey your message and keep viewers interested.
- Universal Appeal: Animated videos’ appeal transcends language barriers, making them suitable for a global audience. Since they rely on visual storytelling rather than verbal communication, animated videos can be understood and appreciated by people from diverse cultural backgrounds.
4. Emotional Connection: Using animated characters and storytelling enables you to evoke emotions and create a personal connection with your audience. Whether it’s humor, empathy, or excitement, animated videos can resonate with viewers on an emotional level. - Enhanced Branding: Animated videos provide ample opportunities to incorporate your brand’s visual identity, such as logos, color schemes, and mascots. By consistently featuring your brand elements in animated content, you can reinforce brand recognition and leave a lasting impression on viewers.
6. Entertainment Value: People are naturally drawn to content that entertains them, and animated videos have a high entertainment factor. The playful nature of animations can make your content more enjoyable to consume, increasing the likelihood of viewers sharing it with others. - Social Media Impact: With the rise of social media, animated videos are highly shareable and have the potential to go viral. Their engaging nature makes them conducive to being shared across various platforms, allowing your content to reach a wider audience and attract more attention.
We Can Help You!
If you have a marketing message, business profile, blog post or article, product demonstration, product features and benefits, or any other messaging you want to see in an animated video, contact us today!
In conclusion, animated videos offer a compelling means of capturing attention, conveying messages, and leaving a lasting impression on your audience.
You can effectively increase your visibility and engagement across various channels by leveraging animated videos’ visual appeal and storytelling capabilities.
Originally posted February 16, 2020; republished July 30, 2023, to update and add a video. Republished December 25, 2023, to update content and video.
As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.
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