How To Use Social Media Videos Properly
by Julie Weishaar
April 11, 2022
How To Use Social Media Videos Properly

You can’t deny the fact that you saw a social media video online today. It could be on WhatsApp Status, YouTube, TikTok, or anywhere else.

Video is becoming an increasingly important part of social media. It is one of the most effective ways to grab attention and engage users.

However, simply posting a video on social media does not guarantee that it will be successful.

What kind of videos can you use and how do you use them properly in your social media marketing? The answer is that there are many different types that can be used. Below are a few types.

Explainer Videos

Explainer videos are short and effective and often animated. They are the perfect length for social media platforms like Facebook or Twitter for introducing new products or services to potential customers.

Product Videos

Product videos are often the best type of video for social media marketing. They allow a company to fully tell its story and give customers an inside look at the products.

These videos can also serve as sales pitches because customers may develop interest while watching.

Customer Testimonials Videos

Another type of video that is effective for social media marketing is the customer testimonial video.

These are videos where customers share their good experiences with a product or service. These types of videos are consequential and can convert your prospects to buyers.

Keep in mind that the most effective videos are short, engaging, and informative.

Now that you know a few of the different types of videos, what are specific examples of how can you use them in your social media marketing?

Share Company Culture & Behind-the-Scenes Footage

Videos are an effective way to show off company culture and behind-the-scenes footage.

You can create videos that showcase that your company’s employees are doing their jobs and talking about their jobs.

Letting people see the inner workings of your business will make them feel as though they’re part of the team.

You should then share these videos on social media sites like YouTube and Facebook.

Showcase Your Client Testimonials

One tactic for effective video marketing is to use customer or client testimonials.

This type of video will show the viewers that the service provided was helpful for someone else and help them feel more confident about getting the same service.

Highlight New Products Or Services

Videos can be an excellent marketing tool to introduce a new product.

People are more likely to buy from a company that uses videos to demonstrate their new products.

Sharing these videos on social media will help them make buying decisions quickly.

Share Event Recaps

People love videos because they are a great way to experience something from a first-person perspective.

You can use videos in social media marketing to capture footage at events and then share the recaps on social media.

People will be more inclined to attend future events if they see videos of past ones that look like something they would enjoy and know that their favorite moments will be captured.

Share How-to Or Tutorial Videos

Sharing videos that show how to use your product is a great way to get new customers.

Even if you think your product is self-explanatory, you may be surprised at how few people can’t figure it out on their own.

A video tutorial can clear up any confusion about your company and your products. YouTube is a great platform to start with too.

Hold Contests & Giveaways

One way to use videos in your marketing is to hold contests and giveaways.

For example, you could create a video detailing how much you love one of your products and announce that the person who submits the most creative photo of them using it will win it. You need to be creative with this.

Use Video To Boost Social Media Engagement

Videos are a huge part of social media marketing. It’s essential to know how to use them to boost engagement and make content more interesting.

Videos should also be concise so that viewers don’t lose interest. For instance, a company making an educational video can use hashtags related to the topic that they’re discussing.

This way, users looking for information on that topic will find them faster.

Or another option is to create a teaser video that highlights the most salient points of what viewers will learn to entice them to watch the full educational video.

Share News & Updates About Your Company

When you share video content on social media, people’s first thought is what’s in it for me.

So it’s essential to include an update that relates to something of interest to others.

Engaging with your customers primarily through videos is smart because many reports have shown that most internet traffic will be from videos by 2023.

Tips For Creating Videos That Will Engage & Connect With Your Audience

Creating a video or shooting a video is only the first step. Attracting, engaging, and connecting with your target audience is critical.

Below are a few suggestions on how to make the most of your social media videos.

Plan Your Video

Before creating, take some time to plan what you want to include or say. Having a clear idea of what you want to say will help you stay on track when you are filming.

Start With A Strong Hook

Your video should start with a bang, grabbing the viewer’s attention and pulling them in the right from the beginning.

You can do this by using an interesting fact, statistic, or story. People are more likely to watch a video if its beginning is interesting.

Make It Relevant

Marketers and companies can use videos anywhere, but it’s wise to use them in action shots relevant to your industry or product. This helps you show what it is that you do.

Keep It Short

Videos don’t need to belong to be effective. Most people prefer videos that are under two minutes long.

The average attention span for online videos is just six seconds, so you need to keep your videos short and to the point.


Videos are getting more attention than ever; you should take advantage of them by using them in your social media marketing.

If you haven’t started yet, what are you waiting for?


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