Have you run out of ideas for your next video marketing campaign to include in your digital marketing strategy?

Or you are a beginner marketer who is just starting our using video in your content marketing initiatives? Then this article is for you.

The consumption rate of online video content is increasing by the day, and many people are beginning to prefer it to other forms of content.

According to Social Media Week, 78% of internet users watch online videos weekly, and 55% watch them every day.

A HubSpot Study in 2018 also showed that 54% of customers prefer to see more video content from their favorite brands.

You can easily tell from the above stats that video content should be an essential part of any business marketing.

Startups and B2B companies use video marketing campaigns to generate leads, get new clients and make more sales.

However, there are cases where you run out of ideas for your marketing campaigns.

Since almost everyone’s eyes are on videos nowadays, why not let them see your videos too?

Below are nine ideas you can implement in your marketing plan for video marketing campaigns.

1.    Create Demos as an Element of Your Video Marketing Campaign

Typically, whenever you release a new product or add a new feature to a current product, you will need to write press releases, send newsletters, update blog posts and make announcements on social media platforms.

However, these processes don’t perfectly explain how the product or the new feature works. You need videos to demonstrate it.

Creating demo videos for your new product or added feature and sharing them on your YouTube channel will attract prospects who have found them interesting.

2.    Include Testimonials in Video Marketing Campaigns

Testimonial videos answer the question ‘why should I buy this product or use this service?’

Some of your prospects need to be convinced that your product or service is worth it, and one of the best ways to do this is by showing testimonial videos.

This idea is only applicable to business owners who have already made sales and want to increase sales exponentially.

Although you might think that the customer reviews on your website should be enough testimony, it is more beneficial to interview your favorite customers through video calls and use the footage to create your testimonial videos.

3.    Host Q & A Sessions

You cannot tell all the questions prospects have about your business or products until you ask them.

Holding a live video session or a webinar to answer your prospects’ questions can engage them and attract other potential customers.

You can create a post on your social media handles or send a message to your email marketing list informing them to send their questions ahead of an upcoming Q & A session.

Also, you can get questions through your blogging comment section. Prepare the best answers to these questions.

Meanwhile, you should ensure you announce the venue (session URL), date, and time for the meeting ahead of the session.

4.    Show Free Tips & How-To Videos

These videos are not promotional. Instead, you create these informative videos to provide valuable information for your target market. You can share videos on general topics you think will benefit your target audience.

Repurposing written content already shared on your blog and turning it into a video is not a bad idea. Doing this will attract more prospects who might eventually turn to your customers.

5.    Share What People Shouldn’t Do

There are a lot of things your prospects might be doing wrongly. Making your audience aware of these things will bring more attention to your channel.

This may include the wrong ways people are using a particular product. It may even be your product. Meanwhile, you can go further to share the proper ways such things should be done or be used.

6.    Host Interviews

There are a lot of industry experts or thought leaders that you can invite for an interview session. You ask them questions, and your audience learns from the answers provided.

Doing this will also build your authority, increase brand awareness, and attract a new audience because the guests’ followers will also be willing to watch the interview.

There is also the possibility that such content goes viral, especially when it’s high quality.

7.    A Day in The Life

An excellent way to make people connect with you and your brand is by sharing a day-in-the-life video of yourself and your team.

You can compile short clips of your day-to-day activities in the office and share them as a single video. Or you can also use it to show the fun culture of your brand.

8.    Before & After

You might be wrong if you think including video marketing campaigns in your digital strategy doesn’t work anymore.

People love to see growth and a good way to do this is by showcasing where you are coming from and where you are now.

This method mainly works for beauty and skin brands. They create a video showing their past skin look and how their products have helped them achieve better skin.

If applicable to your brand, including before and after videos in your advertising campaign is an effective marketing strategy.

9.    Live Stream an Event

There is a possibility that your business team will be having some conferences, meetings, and educational talks soon.

You can broadcast this event live so that your audience can enjoy or learn from it. This event might be a birthday celebration of your boss or a new team member.

Doing this will either educate or entertain your audience. You don’t need expensive video equipment either. Cell phones are capable of creating high-quality videos.

2022 Video Marketing Checklist

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Conclusion

Video marketing campaigns should be included as part of any content marketing strategy.

Video content is growing exponentially in popularity. Effective online marketing must include marketing videos as part of your brand’s digital marketing campaigns.

You can use any of the ideas above to promote your brand,  attract more clients, and grow your business.

The interesting fact about implementing video marketing campaigns is that there are a lot of online platforms to start with for free, including YouTube, Instagram, and Facebook.