If you want to create a strong online presence, video content is the powerful tool you need to use.
It engages viewers, increases brand visibility, and drives traffic to your website or social media platforms.
However, creating original video content can be time-consuming and costly.
That’s where repurposing video content into optimized clips comes in.
Why Repurpose Content?
I have always been a huge proponent of repurposing content, as it is the gift that keeps on giving.
Create one valuable piece of content and offer it to your viewers in different formats across multiple platforms.
Why create new content if older content has already proved to be of interest to your target market?
For example, write a compelling blog post. Use snippets from it to create viral images to post on Pinterest and other social media sharing sites.
Turn the post into a SlideShare presentation and highlight the visually appealing aspects of the post. Repurpose the entire blog post into a video format.
Repurposing Your Content for Maximum Effectiveness
And turn the longer video into smaller optimized video clips to get more leads and traffic on social media.
What are the Top Benefits of Repurposing Video Content?
Are you looking for ways to take your digital marketing strategy to the next level? Keep your best content alive by repurposing it.
Saves Time and Resources
Time is our most precious resource and something we don’t like or want to waste. The more efficient you are, the less time you waste.
You leverage the time you have already spent by repurposing content from existing videos rather than starting from scratch.
Instead, you are making the most of your time by re-using resources you already created in different formats for various platforms so you can reap higher rewards and focus more time on other aspects of your business.
Extends Your Reach to New Audiences and Improve Engagement
I think we can all agree that content is king, and you still need to create awesome content. However, not everyone prefers the same type of content.
Adding visuals to text content is more compelling and engaging to your target audience.
When repurposing video content into shorter clips, you can share it on different platforms, such as YouTube shorts, or organized into Instagram stories.
This allows you to reach a wider audience and engage with viewers on various platforms, increasing your overall reach and visibility.
Repurposing video content into optimized clips allows you to adapt your messaging for different target audiences.
By repackaging your content differently, you can speak directly to different segments of your target market, attracting new viewers and potential customers.
Different social media platforms have diverse user bases, and by tailoring your content to each platform, you can tap into new demographics and attract more viewers.
This strategy helps you broaden your customer base and increase your brand’s overall visibility and recognition.
Keep in mind that people tend to have short attention spans.
So, by creating shorter video clips, you cater to their preferences by delivering concise and engaging content.
Shorter clips are more likely to capture and retain viewers’ attention.
Boosts Website Traffic and SEO
Video content is crucial in boosting your website’s search engine optimization (SEO).
You can embed your video content into optimized clips in relevant blog posts, landing pages, or product descriptions.
This improves your website’s SEO and encourages visitors to stay longer on your website, increasing the chances of conversions and sales.
Enhances Your Social Media Presence
Different social media platforms have varying requirements and preferences regarding video content.
By repurposing your videos into optimized clips, you can ensure your content is tailored to each platform’s specifications.
This helps you maintain a consistent and professional brand image and encourages social media users to engage with and share your content.
Maintains Brand Consistency
Repurposing video content allows you to maintain brand consistency across different platforms.
By using your existing video assets, you can ensure that your brand identity, messaging, and visual elements remain cohesive, reinforcing brand recognition and establishing a stronger presence in the minds of your audience.
Repurpose Evergreen Content
Evergreen content, such as tutorials, product demos, or industry insights, remains relevant and valuable over time.
By repurposing these videos into optimized clips, you can reintroduce them to your audience and capitalize on their enduring appeal.
This helps you maximize the value of your existing content and keeps your brand front and center in the minds of your target audience.
Conclusion
Repurposing video content into optimized clips offers a range of benefits that can significantly enhance your marketing strategy.
It allows you to reach new audiences, boost engagement and website traffic, improve your social media presence, and save time and resources.
So, if you want to make the most of your video content, consider repurposing it into optimized clips and watch your brand soar to new heights.
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As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.
All great reminders here Julie. Repurposing video content in particular seems effective because you can leverage it in so many ways. Definitely a good idea to be seen far and wide, but in targeted spots, of course. Leverage all content you publish online to appeal to targeted readers across their channels of choice. Smart post!
Ryan
Hi Ryan,
It’s nice to see you again. I have always advocated for re-purposing content, including updating and reviving older blog content.