by Julie Weishaar | Sep 15, 2026 | Digital Marketing, Video Marketing
You post a Reel, then watch the views stall at 73. A strong video hook gives people a reason to stop scrolling in the first few seconds. The opening line, visual, sound, or surprise makes someone want to keep watching. That matters on YouTube Shorts, Instagram Reels,...
by Julie Weishaar | Sep 14, 2026 | Artificial Intelligence, Video Marketing
Accessible marketing videos help more people understand and act on your message. A polished AI video can still lose viewers if they cannot hear it, read its text, or understand key visuals. To make a marketing video accessible, use accurate captions, a descriptive...
by Julie Weishaar | Sep 8, 2026 | Video Marketing, YouTube
Updated September 2026: A YouTube Shorts thumbnail can now be customized in several ways, depending on your channel and device. Verified channels can upload a custom thumbnail for a Short through YouTube Studio on a computer. You can also use the YouTube app to choose...
by Julie Weishaar | Sep 8, 2026 | Video Marketing
A YouTube thumbnail is often the first thing viewers see before deciding whether to watch your video. If the image is hard to read, cluttered, or unrelated to the video, people may scroll past it. For a standard YouTube video, use a thumbnail that is 1280 x 720 pixels...
by Julie Weishaar | Sep 7, 2026 | Video Marketing
Canva vs. CapCut is a common choice for small businesses creating social media videos, but each tool serves different needs. Canva focuses more on templates, graphics, brand assets, and simple video projects. CapCut focuses more on short-form editing, effects,...
by Julie Weishaar | Sep 2, 2026 | Video Marketing, YouTube
Short answer: Pasted website URLs are not clickable in YouTube Shorts descriptions or comments. If your channel has access to Advanced features, you can add a clickable Related Video link to another public or unlisted video, Short, or live stream on your channel....
