by Julie Weishaar | Oct 15, 2025 | Marketing, Referrals
Warm leads, lower costs, faster sales. That is the simple magic of word-of-mouth marketing through referrals. When someone you trust says, “You should try this,” a big part of the buying decision is already done. A transfer of trust and relationships from the referrer...
by Julie Weishaar | Feb 2, 2025 | Marketing, Small Business
Small business marketing is a balancing act. In a rush to adopt modern tools, many dismiss tried-and-true methods that still work. While new ideas drive growth, traditional strategies offer consistency and trust. The key isn’t choosing one over the other but finding...
by Julie Weishaar | Dec 20, 2024 | Customer Service, Marketing
Customer appreciation is more than a polite business gesture. It’s a cornerstone of any successful company. When customers feel valued, they’re far more likely to stick around and stay loyal. It’s not just about saying “thank you”; it’s about creating authentic...
by Julie Weishaar | Dec 16, 2024 | Marketing
Sales and marketing are often separate worlds, but they’re deeply connected. One thrives on strategy, while the other delivers results. Together, they form the backbone of business success. Ignoring their synergy can hold a company back while aligning them can drive...
by Julie Weishaar | Dec 4, 2024 | Business, Marketing
What if you could boost sales without spending a fortune on marketing? Sounds impossible, right? But it’s not. Rethinking how you approach customer engagement and resource allocation can achieve sharper results while keeping costs low. Whether refining...
by Julie Weishaar | Sep 29, 2024 | Business, Marketing
Crafting successful marketing strategies is key. It’s about responding to market changes and focusing your energy in the right direction You must carefully develop a winning strategy to succeed in your business projects. Take the military as an example....
