by Marissa Perez | Dec 18, 2025 | Marketing, Small Business
Cost-effective marketing matters for every small business, even when money is tight. The best results come from smart choices, not a huge bank account. When you mix creativity, simple data tracking, and steady action, you can build a marketing plan that works without...
by Julie Weishaar | Oct 15, 2025 | Marketing, Referrals
Warm leads, lower costs, faster sales. That is the simple magic of word-of-mouth marketing through referrals. When someone you trust says, “You should try this,” a big part of the buying decision is already done. A transfer of trust and relationships from the referrer...
by Julie Weishaar | Feb 2, 2025 | Marketing, Small Business
Small business marketing is a balancing act. In a rush to adopt modern tools, many dismiss tried-and-true methods that still work. While new ideas drive growth, traditional strategies offer consistency and trust. The key isn’t choosing one over the other but finding...
by Julie Weishaar | Dec 20, 2024 | Customer Service, Marketing
Customer appreciation is more than a polite business gesture. It’s a cornerstone of any successful company. When customers feel valued, they’re far more likely to stick around and stay loyal. It’s not just about saying “thank you”; it’s about creating authentic...
by Julie Weishaar | Dec 16, 2024 | Marketing
Sales and marketing are often separate worlds, but they’re deeply connected. One thrives on strategy, while the other delivers results. Together, they form the backbone of business success. Ignoring their synergy can hold a company back while aligning them can drive...
by Julie Weishaar | Dec 4, 2024 | Business, Marketing
What if you could boost sales without spending a fortune on marketing? Sounds impossible, right? But it’s not. Rethinking how you approach customer engagement and resource allocation can achieve sharper results while keeping costs low. Whether refining...
