by Julie Weishaar | Feb 28, 2025 | Business, Psychology
Consumer psychology is the understanding of what drives people to make decisions. It is one of the most powerful tools in marketing, yet it’s often overlooked. Without this insight, even the best-crafted strategies can fall short. Imagine knowing what motivates your...
by Julie Weishaar | Feb 24, 2025 | Business, technology
Small business resilience has become more than an asset—rapid technological advances and changing economic conditions present challenges and opportunities for small businesses. As a result, businesses must stay prepared, adaptable, and innovative. Companies like The...
by Julie Weishaar | Feb 24, 2025 | Business, Digital Marketing
Analysis Paralysis (or paralysis by analysis) is an anti-pattern. It is the state of overanalyzing (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome (Source: My Dearest Wikipedia). Digital analytics often falls...
by Julie Weishaar | Feb 16, 2025 | Business, Human Resources
Over the past decade, the organizational focus has shifted towards an employee-centric and people first culture. Putting employees at the center of business strategies is not merely about altruism but about realizing tangible benefits. Employee-centric policies are...
by Julie Weishaar | Feb 13, 2025 | Business
Retirement savings play a crucial role in ensuring long-term financial stability and security. With the inevitable march of time, each day becomes an opportunity to prepare for a secure future. Given the various options and economic jargon, considering how to save...
by Julie Weishaar | Jan 22, 2025 | Business, Small Business
Competing against large corporations can feel like an uphill battle for small business owners, but there’s hope. While the giants have muscle, small businesses have unique advantages, such as agility, personalized service, and close customer relationships. Small...
