by Julie Weishaar | Jun 28, 2025 | Business, Small Business
Small business mistakes can sneak up on even the savviest entrepreneurs. Maybe you spent too much on fancy flyers or trusted your “techie” cousin to set up your website. Being aware of potential big and sneaky mistakes you might make prior to or as you launch your...
by Julie Weishaar | Feb 24, 2025 | Business, Digital Marketing
Analysis Paralysis (or paralysis by analysis) is an anti-pattern. It is the state of overanalyzing (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome (Source: My Dearest Wikipedia). Digital analytics often falls...
by Julie Weishaar | Dec 9, 2024 | Business, Video Marketing
Many local or small businesses are already wearing many hats to remain competitive and be successful. Do you really want to add video marketing on top of everything else you are doing? The short answer is YES. Video marketing for local business is a must! Because...
by Julie Weishaar | Dec 4, 2024 | Business, Marketing
What if you could boost sales without spending a fortune on marketing? Sounds impossible, right? But it’s not. Rethinking how you approach customer engagement and resource allocation can achieve sharper results while keeping costs low. Whether refining...
by Julie Weishaar | Nov 25, 2024 | Business, Small Business
Balancing flexibility and confidence aren’t nice-to-have skills for a small business owner; they’re necessary. Adapting without losing credibility or direction can make all the difference in a competitive market. Whether adjusting to unexpected challenges or...
by Brian Wallace | Nov 21, 2024 | Advertising, Business
Mobile apps have become essential to our daily lives, facilitating everything from online shopping and entertainment to social interaction and food delivery. For businesses, creating a mobile app is not just about developing a functional product. It’s about choosing...
