by Julie Weishaar | Apr 27, 2025 | Psychology, Video Marketing
Psychological tricks aren’t just for magicians or salespeople. They’re powerful tools any video creator can use to make viewers stop scrolling, actually watch, and stick around for more. Using simple psychological insights, you can nudge your audience to like,...
by Julie Weishaar | Apr 19, 2025 | Business, Psychology
The IKEA effect describes the quirky way we place extra value on things we help create. If you’ve ever admired your slightly off-kilter bookcase or been irrationally proud of assembling a coffee table with only minor leftover screws, you’ve felt the power of this...
by Julie Weishaar | Feb 28, 2025 | Business, Psychology
Consumer psychology is the understanding of what drives people to make decisions. It is one of the most powerful tools in marketing, yet it’s often overlooked. Without this insight, even the best-crafted strategies can fall short. Imagine knowing what motivates your...
by Julie Weishaar | Feb 11, 2025 | Psychology, Video Marketing
The psychological effects of music have an incredible ability to affect our emotions, often in ways we don’t fully realize. When paired with video, it shapes how we interpret stories, amplifying tension, joy, or nostalgia. Studies show that viewers are far more likely...
by Julie Weishaar | Nov 13, 2024 | Psychology
Emotional intelligence could be the missing piece in why some business relationships grow while others falter. Understanding and managing emotions can make or break trust in today’s fast-paced business environment. This isn’t just about personal feelings;...
by Julie Weishaar | Oct 1, 2024 | Digital Marketing, Psychology
To understand how your target market will behave, you first need to be able to identify who they are, what they need or want, and build trust with them. Consumer buying decisions are based on both conscious and unconscious emotions. Human Behavior and Psychology To...
