by Julie Weishaar | Sep 24, 2025 | Business, Psychology
The IKEA effect describes the peculiar way we assign extra value to things we help create. If you’ve ever admired your slightly off-kilter bookcase or been irrationally proud of assembling a coffee table with only minor leftover screws, you’ve felt the power of this...
by Julie Weishaar | Sep 19, 2025 | Business, Small Business
Competing against large corporations can feel like an uphill battle for small business owners, but there’s hope. While the giants have muscle, small businesses have unique advantages, such as agility, personalized service, and close customer relationships. Small...
by Julie Weishaar | Aug 23, 2025 | Business
Franchising from one busy location to multiple stores in other cities takes thoughtful planning, fresh ideas, and a willingness to change how you do things. Plenty of owners hit this point, where the business is doing great at home, but the next steps seem...
by Julie Weishaar | Jun 28, 2025 | Business, Small Business
Small business mistakes can sneak up on even the savviest entrepreneurs. Maybe you spent too much on fancy flyers or trusted your “techie” cousin to set up your website. Being aware of potential big and sneaky mistakes you might make prior to or as you launch your...
by Julie Weishaar | Feb 24, 2025 | Business, Digital Marketing
Analysis Paralysis (or paralysis by analysis) is an anti-pattern. It is the state of overanalyzing (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome (Source: My Dearest Wikipedia). Digital analytics often falls...
by Julie Weishaar | Jan 15, 2025 | Business, Customer Service
When you are looking to purchase a new product, do you trust a salesperson or customer reviews more? Customer reviews have become one of the most impactful tools in business today. A single review can influence opinions and drive decisions in ways we couldn’t have...
