by Julie Weishaar | Jan 15, 2026 | Business, technology
The trust factor matters more than ever, given how quickly tech changes. New tools, frameworks, and ways of working pop up all the time. That makes job hunting tougher, since hiring teams need proof you can keep up. Professional certifications help by showing real...
by Julie Weishaar | Dec 28, 2025 | Business, Psychology
Consumer psychology is the understanding of what drives people to make decisions. It is one of the most powerful tools in marketing, yet it’s often overlooked. Without this insight, even the best-crafted strategies can fall short. Imagine knowing what motivates your...
by Jeremy Moser | Oct 14, 2025 | Business, sales
With call tracking, building a list of prospects to call feels simple. Sales scripts are ready to roll. Planning the weekly sales meeting is pretty routine. The more challenging part is reading the story in your data. You need to tie calls, sales results, and lead...
by Julie Weishaar | Sep 24, 2025 | Business, Psychology
The IKEA effect describes the peculiar way we assign extra value to things we help create. If you’ve ever admired your slightly off-kilter bookcase or been irrationally proud of assembling a coffee table with only minor leftover screws, you’ve felt the power of this...
by Julie Weishaar | Sep 19, 2025 | Business, Small Business
Competing against large corporations can feel like an uphill battle for small business owners, but there’s hope. While the giants have muscle, small businesses have unique advantages, such as agility, personalized service, and close customer relationships. Small...
by Julie Weishaar | Aug 23, 2025 | Business
Franchising from one busy location to multiple stores in other cities takes thoughtful planning, fresh ideas, and a willingness to change how you do things. Plenty of owners hit this point, where the business is doing great at home, but the next steps seem...
