What Can You Offer Your Target Market That Your Competition Can’t or Doesn’t?
Think about what you know that your competition doesn’t know or that you know better? What value can you offer your target market? Do you have something you can teach them?
By analyzing and understanding your competition, you will know exactly what differentiates your products or services from theirs.
It will also put you in a better position to focus on your competitive advantage and show your target market why they should do business with your company.
Remember, people like to do business with people they know and trust.
Make sure your target KNOWS you and TRUSTS you so they can SEE your value to them.
Utilize video marketing by offering your teachings online. Make your brand stand out!
Extend Your Virtual Handshake and Open Your Virtual Classroom
How can you teach online? There are many online platforms that allow you to:
- Share your desktop and image
- Deliver PowerPoint presentations
- Interact with your audience
Build your brand while sharing your knowledge and teaching your target market something they really need or want to know.
People like to do business with people they know. The Internet allows you to get “known” by a ton of people virtually.
So how can you do this? Create a video about yourself to introduce yourself to your target market.
Let them know who you are and why they want to do business with you.
Introduce yourself to your potential clients/customers, let them know you, like you, and trust you.
Create videos to identify your brand, attract more customers, make more money.
Branding Yourself: What Can You Teach Others?
Use Video Marketing Strategies to Teach Others
Because video content is so versatile, it can be used for many different reasons, including:
- Demonstrating how products or services work
- Relevant news stories
- How to, instructional videos, or educational videos
- Live streaming events
- Thought leadership
Be sure to use video in all aspects of your marketing, such as social media and educational content.
Thought Leadership Videos
Gary Vee, a popular influencer and industry leader, has built a huge social media following by sharing his thought-leadership videos.
According to Pew Research Center, 51% of visitors to YouTube are looking for how to learn new things or how to do something of interest to them.
When you know your target market, you will understand the topics they would want to learn more about.
For example, Small Business Trends, an online publication and community for entrepreneurs and small business owners.
Vetted experts volunteer to share their industry expertise, insights, and knowledge providing valuable information with its target audience, in lessons such as the one below.
Product Demo Video
Before creating a product demo video,Identify what you are trying to accomplish.
It is also essential to know who your audience is and where they look for information.
To illustrate how a product video works, let’s look at one of my favorite tools, the Graphics Creator by Laughingbird software.
The tool’s creators create simple, easy-to-follow, and step-by-step videos on how to use the products.
One of the many benefits of video content is that it affords you a creative license and can also be fun.
If you are just starting out including video in your digital marketing initiatives, take it one step at a time.
Try starting out by creating a short video that will teach something valuable to your target market that they will want to watch.
Originally published 10/3/2011, republished 01/02/2022 to add content and videos
As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.