Are you looking for a reason to start blogging for your business?
According to Statista, as of October 2023, there were 5.3 billion internet users worldwide.
For every business owner, potential customers are waiting for you to pitch them with the right content.
However, using an almost static webpage strategy to create a sales funnel is insufficient.
If you want more organic leads and an inexpensive sales conversion strategy, blogging is undoubtedly the best option.
Of course, you can still decide to go on with the usual luxurious method of generating leads through advertisements. However, blogging is even more effective. And here’s why:
- Businesses with a blog tend to generate 67% more organic leads than businesses that don’t have one.
- More than 80% of internet users engage more with blogs and social media.
- Business websites with blogs have 434% more indexed pages and 97% more indexed links than those without one.
- After video and ebook marketing strategies, blogging is the third most important element.
- Small businesses with blogs have 55% more website visitors than those without blogs.
- Businesses that prioritize blogging have 13x more ROI.
With all these proven statistics, it stands to reason why businesses need blogging as a part of their marketing strategy, regardless of the product.
6 Advantages of Blogging for Small Businesses
Blogging can benefit small businesses in several ways, such as building brand authority, improving brand visibility on search engines, and creating a channel for lead generation.
Blogging Helps to Build Your Brand Authority
Many companies exist in the tech field, health industry, entertainment, and so many more.
To stand out, you need to publish valuable, informative content that labels your brand as a trustworthy authority in the industry.
Conversion becomes easier by constantly providing solutions to your customers’ problems through a continuous stream of posts.
Small businesses that employ this strategy can compete successfully with the big industrial players.
When people begin to think of your business as a solution provider, your brand is appropriately established.
A common household name that utilizes this strategy is Netflix.
Develop Healthy Relationships with Your Customers
Static web pages like landing and product pages are mostly unidirectional in terms of engagement.
There is less focus on building customer relationships with the brand.
The primary purpose of these pages is to convert potential prospects.
Blogs serve as a medium to establish bidirectional engagement between the brand and its customers.
By utilizing the comment feature, usually at the end of a post, readers can convey their thoughts or ask questions. You or a blog moderator should reply promptly.
Other engagement means using relatable stories and simple words when crafting the blog content.
Generate More Inbound Links & Improve Visibility Status
Small businesses are usually bothered by their visibility status on the online market. Why? That’s because increased visibility means more sales.
But the truth is, your chances of getting found online through search queries are very low if you rely only on static pages.
Creating blog posts using a realistic content-creation strategy, like topic clusters, will generate more inbound links for your website.
Google and other search engines use an algorithm that picks up these factors to consider if your website should be shown to potential customers or not.
Outbound links also increase your visibility on the search engine ranking page (SERP).
Create a Perfect Sales Funnel by Blogging
Sales funnels refer to the purchase journey your customer goes through.
While running optimized ads might be an excellent way to start creating a sales funnel, most small businesses do not have the luxury of spending that much.
However, that is not a big problem. You can create awareness, generate quality leads, and close sales or facilitate conversions easily through your blog without spending a dime.
By integrating a contact form at the end of every post or as a pop-up alongside some catchy offers, you can quickly build your email list and use this for email marketing.
Another way is to write a descriptive blog post on one particular product and include a call-to-action at the end of the post so that interested readers can make a purchase.
Increases Conversion Rate
Potential prospects are, by a large percentage, more likely to purchase your product if they find you credible.
That is where all the trust and authority you have built through your blog posts come in.
Building a sales funnel through paid ads will double the effort you need to convert each potential prospect you get.
But leads obtained organically from your blog are already well-informed, and there is little to no effort needed before converting them into loyal subscribers or customers.
But leads obtained organically from your blog are already well-informed, and little to no effort is needed before converting them into loyal subscribers or customers.
Reduces The Calculated Expenditure for Paid Ads
For small businesses, especially those just starting, running promotional ads might be unreasonable unless you have the capital to back it up. Paid ads are usually costly to maintain.
On a positive note, integrating a blog into your already existing website is relatively affordable.
There are ready-made templates that can be purchased at low prices and uploaded.
You can also request the help of a web developer if your company lacks one.
Overall, employing blogging as a part of your content marketing strategy reduces the amount you spend on paid ads, if any.
Small businesses are always on the receiving end of intense market competition.
However, you can scale up your business, build more brand authority and compete without losing ground to the big companies.
All these are possible by introducing the blogging concept into your marketing strategy.
Although blogging is not as easy as it sounds, employing the right person to manage and constantly curate new content for your blog will do the trick.
Originally published July 11, 2022; republished October 28, 2023, to add a video.
As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.