by Julie Weishaar | Dec 16, 2019 | Blogging, internet marketing small business
Why Blog? We have all heard the hoopla around the value of writing a blog for our business. Blogs: Create a focal point in a community of potential customers Provide a hub for social networking Invite participation and interaction Build relationships Help increase SEO...
by Julie Weishaar | Dec 9, 2019 | Branding, social media
Your Brand is How You Are Perceived If you are a business owner, everything you do on the Internet affects your brand. Even from a personal perspective, what you do helps form potential customers’ opinions. Everything you say, write, don’t say, don’t...
by Julie Weishaar | Nov 20, 2019 | Business, Internet marketing, Video Marketing
Push or Pull Marketing: Which Should You Do? If you can visualize marketing as a horizontal line, then you have Push marketing on the right and Pull marketing on the left, with plenty of middle ground in between. And just like political affiliation, you often have...
by Julie Weishaar | Nov 9, 2019 | Video Marketing
As a business owner, you are always looking for the most effective way to promote your products or services. In the past, only the large corporate brands could afford to pay for video promotions on TV and radio, print, and billboard advertisements. Today, there is a...
by Julie Weishaar | Oct 29, 2019 | Video Marketing
If you aren’t using video in your marketing, you are missing out on a powerful opportunity to promote your brand. Video Marketing Strategy It isn’t new that brands need a video marketing strategy. What has changed is how important video content has become on all...