As a business owner, you are always looking for the most effective way to promote your products or services.

In the past, only the large corporate brands could afford to pay for video promotions on TV and radio, print, and billboard advertisements.

Today, there is a multitude of digital marketing advertising and promotion opportunities, including video promotions.

Modern technology has made the creation and dissemination of videos more accessible and affordable to businesses of all sizes.

Ever Wonder How the Most Successful Businesses Bring in New Customers?

Rest assured that it isn’t by interrupting their online experience with endless advertisements.

People are bombarded daily with emails, ads, and offers. Most of them turn a deaf ear and ignore most of what they are exposed to every minute of every day.

Information overload makes it difficult for your potential customers to get through all the noise and hear your message.

Successful businesses know that using videos to promote their message and brand is one of the best ways to get new customers.

Engage and Attract with Video Promotions

Clever companies know that today’s consumers want to be part of the action.  Building video marketing campaigns that encourage your clients to interact keeps them coming back.

Today’s businesses have stiff competition when it comes to grabbing attention in the crowded online marketplace.

The secret to success is creating video content that piques their interest and keeps them coming back for more.

Instead of interrupting prospective customers with your advertisements, create video spots that are so engaging, they will CHOOSE YOU as their online destination.

Consumers have their favorite online videos, and with the right focus, you can create videos that are built correctly to keep your visitors coming back.

Getting in Front of Your Target Market

Getting the word out there about your business is the key to getting new customers. For those with a web presence, ranking high in search results is king.

Video content that is relevant and marked with appropriate keywords will inevitably increase rankings and provide your business with more exposure.

Good keyword assignment is critical for internet search optimization. Having the most fantastic video will not help your business if no one sees it. No one will see it if they can’t find it.

Optimize your videos for search engines. This is known as VSEO (Video Search Engine Optimization).

You must use keywords that will bring viewers to you, which requires thorough keyword research.

Small businesses can differentiate themselves from their competitors by implementing video marketing in their niche.

Enterprising businesses can bring in potential customers through videos aimed at their lifestyles and interests.

Businesses that create engaging, informative, and short video overviews can expect to earn more money.

Don’t be Boring

Boring is the opposite of engaging. If you are going to take the time to create videos for your target market, make sure you produce something people will want to watch.

Platforms like YouTube, Facebook, Twitter, and LinkedIn rank your videos based on how engaged the user is. Why is that?

The answer is because they want to promote exciting and engaging content that users want to see. They know that if users like the content, they will stay on the platform longer.

Give your potential customers what they want with a compelling, engaging, and helpful video.

How to Create Video Promotions That are Not Boring

If you are creating a talking-head video, don’t talk at your audience. Instead, speak with them. Even though they can’t answer you in your video, asking questions and relating to your audience is a way to keep them interested.

Let’s face it. Some topics are by their very nature – boring. Why not use animated explainer videos to take what is a mundane topic and give it some pizzazz?

No offense to anyone in the following industries, but how exciting are they?

• Insurance
• Accounting
• Transportation
• Construction materials

Great graphics, animated characters, and visual effects can go a long way to pique the interest of any niche audience.

Know Your Target Audience

It isn’t about you; it’s always about your potential customer. When planning your video content, ask yourself how it will help your audience.

What questions, problems, or pains does it answer or solve? Why should they watch your video? What’s in it for them?

To illustrate this point, think about being at a social event. You meet up with someone who tells you interesting stories about themselves.

At first, you might enjoy them. However, if you try to interject some of your own experiences into the conversation and they keep cutting you off, you will get bored quickly and move on.

Keep this in mind when planning your videos. Never forget that you are offering solutions and value to those you want to watch them.

Using videos in your marketing mix will help bring customers to you by engaging them with your content.