by Julie Weishaar | Mar 2, 2025 | Branding, Digital Marketing
Building a personal brand feels empowering—your digital handshake, reputation, and voice are all rolled into one. But what happens when small, thoughtless actions undermine that carefully built identity? It doesn’t take grand errors to damage your online persona;...
by Julie Weishaar | Feb 28, 2025 | Business, Psychology
Consumer psychology is the understanding of what drives people to make decisions. It is one of the most powerful tools in marketing, yet it’s often overlooked. Without this insight, even the best-crafted strategies can fall short. Imagine knowing what motivates your...
by Julie Weishaar | Feb 24, 2025 | Business, technology
Small business resilience has become more than an asset—rapid technological advances and changing economic conditions present challenges and opportunities for small businesses. As a result, businesses must stay prepared, adaptable, and innovative. Companies like The...
by Julie Weishaar | Feb 24, 2025 | Business, Digital Marketing
Analysis Paralysis (or paralysis by analysis) is an anti-pattern. It is the state of overanalyzing (or overthinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome (Source: My Dearest Wikipedia). Digital analytics often falls...
by Julie Weishaar | Feb 19, 2025 | AI Visuals, Visual Marketing
Have you heard about ImageFX by Google Labs? With so much content competing for attention, visuals that captivate instantly can make or break your message. Engaging images aren’t just decoration. They’re the heart of any successful marketing campaign. That’s where...
