Google ImageFX is no longer available as a standalone tool. Google has moved its image creation features into Flow, its AI creative studio for generating and editing images and videos. If you visit the old ImageFX link, you will be sent to Google Flow.

Why Does ImageFX Redirect to Google Flow?

The old ImageFX address redirects to Google Flow because Google moved ImageFX capabilities into its newer creative workspace. Users looking for the former ImageFX interface should now start with Google Flow.

Have you tried to open Google ImageFX recently, only to end up on Google Flow? You are not alone. Google no longer presents ImageFX as a separate image creation tool. Google has moved ImageFX capabilities into Flow, its creative studio for generating and editing images and videos.

If you visit the old ImageFX address, you are redirected to Google Flow.

The good news is that you can still create AI images with Google. The process now takes place inside a larger creative workspace that also supports image editing, video creation, reference images, and other creative tools.

Updated September 5, 2026.

ImageFX and Google Flow: Key Takeaways

• Google ImageFX is no longer available as a separate standalone experience.
• Google moved ImageFX capabilities into Google Flow.
• Flow supports AI image generation, image editing, and video creation.
• Non-subscribers can currently use Flow with a daily credit allowance, although limits and availability may change.
• You can create marketing images, blog graphics, social media visuals, mood boards, and video assets in Flow.
• Always check AI-generated images for strange details, incorrect text, distorted hands, and other errors.
• Add proper alt text, file names, and compression before using AI images on your website.

What Happened to ImageFX?

ImageFX was Google’s text-to-image experiment. Users could enter a written prompt and generate several images from that description.

Google has now moved the best features from ImageFX into Flow. In its February 2026 announcement, Google said that ImageFX and Whisk capabilities were moving directly into Flow.

Google also said that early users could opt in to transfer ImageFX projects and assets into their Flow library.

You can read the announcement in Google’s official Flow update.

The old ImageFX link may still appear in older blog posts, videos, and search results. However, it now redirects to Flow. For that reason, this article explains how to use Flow instead of giving instructions for the old ImageFX interface.

What is Google Flow?

Google Flow is an AI creative studio. It supports image creation, image editing, video generation, and creative project management. Flow includes Google’s image and video models. Available models and features can vary by region, account, subscription, and the current Flow interface.

You can use Flow to:

• Create images from written prompts
• Edit an existing image
• Add or remove objects
• Change an image’s style or lighting
• Use reference images in a prompt
• Create images for use in video projects
• Generate video clips
• Organize images and videos inside projects
• Make several variations of an idea

Google Flow also includes an Agent that can help create and refine assets through natural language instructions. For a current overview of the available models and features, see Google’s official Flow model guide.

Is Google Flow free?

Google currently allows people without a paid subscription to use Flow with a daily credit allowance.

Google’s support documentation says that non-subscribers receive 50 Flow credits per day. Non-subscribers can create images and use the Flow Agent. Video access may be limited during busy periods.

Paid Google AI plans include additional credits. The amount can vary by plan and may change over time. Credits are used for generations, and the amount required can vary by the model and the type of content you create. Check Google’s current Flow credit information before relying on a specific price, limit, or feature.

This means it is no longer accurate to describe ImageFX simply as a free standalone tool. A better description is:

Google Flow offers free access with usage limits, along with paid plans that provide additional credits and features.

How to create an image in Google Flow

The Flow interface may change as Google updates the product. The basic process currently looks like this.

1. Open Google Flow

Go to Google Flow and sign in with your Google account. Access can vary by location, age, account type, and current Google availability rules.

2. Start or open a project

Create a new project or open an existing project. Projects help you keep related images, videos, prompts, and edits together.

3. Choose the image option

In the prompt area, open the model or media settings. Select the image option if it isn’t already selected. Flow may show different image models and settings depending on your account.

4. Choose your image preferences

Depending on the current interface, you may be able to choose:

• Aspect ratio
• Number of outputs
• Image model
• Resolution
• Reference images or ingredients

Review the available options before generating the image. Some settings may use more credits than others.

5. Write a detailed prompt

Describe the subject, setting, composition, lighting, mood, colors, and intended use.

For example:

Create a polished landscape hero image for a blog post about visual marketing for small businesses. Show exactly one small business owner reviewing colorful brand images at a tidy desk. Use deep burgundy, warm gold, and soft green accents. Use natural window light, realistic photography, and a clean professional style. Leave open space on the left for a headline. No readable text, no logos, no watermark, and no extra people.

The prompt explains what the image should show and how it should feel.

6. Generate the image

Click the Generate button. Review each result carefully. Do not assume the first image is ready for publication.

7. Refine the result

If the image is close but not correct, make one change at a time. You could ask Flow to:

• Move the subject
• Change the lighting
• Remove an object
• Adjust the color palette
• Create a wider composition
• Add more empty space
• Make the image more realistic
• Create several variations

Small, clear changes often work better than rewriting the entire prompt.

How to Edit an Image in Google Flow

Flow also lets you refine images after you create them. You can add an image to your prompt as a reference or ingredient. This can help you keep a subject, product, color scheme, or composition more consistent.

Depending on the available tools, you may be able to:

• Select part of an image
• Remove an object
• Add a new object
• Change the background
• Crop the image
• Draw on the image
• Apply a different visual style
• Create new versions from the original

Flow keeps previous versions in the image history, so you can compare earlier results with later edits. Google explains the current process in its guide to creating and editing images in Flow.

How to write better prompts for marketing images

A useful marketing prompt should include more than the subject. Use this structure:

Create a [type of image] showing [main subject] for [audience or marketing purpose]. Use [style], [composition], [lighting], and [color palette]. Leave space for [text or design element]. Use [aspect ratio]. Do not include [unwanted details].

For example:

Create a square social media graphic showing a cheerful independent shop owner arranging products on a display table. Use bright natural light, friendly colors, realistic photography, and a clean composition. Leave open space at the top for a short headline. No readable text, no logos, no extra people, and no distorted hands.

Here are a few prompt tips:

• Describe one main subject.
• Explain where the image will be used.
• Include the desired aspect ratio.
• Request empty space when text will be added later.
• Name your brand colors when appropriate.
• Ask for realistic lighting and natural proportions.
• Tell the tool not to include text if you plan to add text later.
• Change one detail at a time when refining an image.

You can also use RightBlogger’s prompt tools to develop more detailed image ideas.

Marketing Images You Can Create in Google Flow

Google Flow can help you develop visual assets for several marketing channels.

Blog post images

Create feature images that support the topic of your article. Use a wide composition and leave open space for the headline if you plan to add text in a design tool. For more ideas, see this guide to AI image generators for beginners.

Social media graphics

Create square or vertical images for social posts. Keep the design simple, especially when the image will appear on a small phone screen. You can also read these tips about AI image prompts for brand-ready social graphics.

Product concepts

Use Flow to explore packaging ideas, product scenes, backgrounds, and visual directions before investing in a final photo shoot. AI-generated product images should support the real product. Do not use an AI image to make a product appear to have features it does not have.

Video planning

Flow can turn images into ingredients or starting points for video projects. You could create a character, product scene, location, or mood board before developing a video. This can help you plan a campaign before producing the final video.

Brand mood boards

Generate several images that share the same colors, audience, and visual mood. Use them to explore a campaign direction. For more examples, read 9 ways AI-created visuals can help businesses stand out.

Common mistakes to avoid

Creating a cluttered image

Adding too many objects can make an image difficult to understand. Focus on one clear idea. Use empty space to give the subject room to stand out.

Asking AI to create important text

AI image tools can still make mistakes with words, letters, numbers, and logos. For a clean result, generate the background or scene first. Add the actual headline, product name, logo, or call to action later in Canva, Photoshop, or another design tool.

Ignoring brand consistency

Your images should fit your existing brand. Use consistent colors, subjects, lighting, and design choices. For example, New Horizons 123 uses deep burgundy, gold, and green as key brand colors.

Learn more about planning visuals in this guide to visual content strategy.

Publishing the first result

Always inspect the image closely. Look for:

• Distorted hands
• Extra fingers
• Strange facial features
• Incorrect reflections
• Warped objects
• Unreadable text
• Unexpected people
• Inconsistent product details
• Incorrect logos
• Unusual shadows

AI-generated visuals can look impressive at first glance but still contain errors.

Using someone else’s work without permission

Do not upload images, logos, personal photographs, or other materials unless you have permission to use them. Also review Google’s Generative AI Prohibited Use Policy and the current terms for the tools you use.

Do not assume that every AI-generated image gives you exclusive copyright protection. Review the current service terms and local laws before using an image for an important commercial project.

How to Optimize AI Images for SEO

Creating the image is only the first step. You should also prepare it for your website.

Use descriptive file names

Instead of:

image-001.png

Use a file name such as:

google-flow-ai-marketing-image.jpg

Keep the file name short and descriptive. Use hyphens between words.

Add useful alt text

Alt text should explain what the image shows.

For example:

Small business owner reviewing colorful marketing images at a desk

Do not use alt text to list keywords. The description should help people who cannot see the image understand its purpose.

For more guidance, read Alt Text for Marketing Graphics People Can Actually Use.

Compress the image

Large images can slow down your page.

Before uploading, resize the image to the largest size needed on your website. Use WebP or another suitable format when possible.

Choose the correct dimensions

Use a wide image for a blog header, a square image for many social platforms, and a vertical image for platforms that favor mobile layouts. Do not upload a very large image when a smaller version will work just as well.

Add text outside the image

When possible, place important text in the page content rather than inside the image. This improves accessibility, makes the text easier to edit, and helps it display correctly on different screen sizes.

Google Flow compared with other AI image tools

Google Flow is not the only option for creating AI images. Different tools may be better for different projects:

• Google Flow: Useful when you want to create images and videos inside one Google creative workspace.
• Bing Image Creator: Useful for quick image experiments and alternative compositions. See how to create images in different aspect ratios with Bing Image Creator.
• Other AI image generators: May offer different editing tools, models, styles, pricing, or commercial terms.

The best tool depends on your project, budget, preferred workflow, and the type of control you need.

For a small business, the tool matters less than the process. Start with a clear goal, write a focused prompt, inspect the result, and prepare the final image for the platform where it will appear.

ImageFX and Google Flow FAQs

ImageFX and Google Flow: Final Thoughts

Google ImageFX has not simply disappeared. Its capabilities have moved into Google Flow, a larger creative workspace for images, videos, editing, and project development.

The change means older ImageFX instructions are no longer reliable. However, the main marketing lessons still apply. A strong visual should support your message, fit your brand, and work well on the platform where people will see it.

Use Flow to explore ideas and create drafts. Then inspect each result, make any needed edits, add real text in a design tool, optimize the file, and write useful alt text before publishing.

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