Remember those days when you wished you could control the winds and crush the mountains with just your palms?

Or maybe you are not the type to embrace fantasies and novel myths.

But you likely would accept a visit to some fairylands if you had the chance, right?

That is exactly what virtual reality (VR) technology does. With an eyeglass-box device and some programmed functionalities, you can tour the entire universe without stepping out of your room and even carry out some ideal actions beyond the scope of our world.

This article thoroughly explains how virtual reality can influence marketing and explains if your business stands to gain from it. But before that, what is VR marketing?

What is VR Marketing?

First off, virtual reality is an innovative technology that immerses you into an unreal yet seemingly real world, with the ability to observe, interact with, and influence the objects around you. 

With a pair of goggles – and a hand controller for motion sensing and balancing – you will be transported into a virtual world where you ideally live as an avatar and carry out some realistic actions.

So does it have anything to do with marketing?

Well, yes! VR marketing means using virtual experiences to promote your products better and satisfy your prospects or existing customers with an experience-first, buy-later strategy. 

Beyond that, you can do a proper walkthrough of your production process to attract new investors and stakeholders.

5 VR Marketing Ideas To Use In 2023

Due to the recent pandemic and economic fallouts, businesses are now competing to stand out as the best and attract qualified leads.

And VR marketing is emerging as one of the best ways to edge your brand.

According to Statista, the global market value for VR technology will increase from $12 billion in 2022 to $22 billion in 2025

That’s a massive boost in revenue – but you can get a bigger share of the pie if you utilize these ideas below.

Guide Your Leads With Real-time Storytelling

Storytelling is one of the techniques used by marketers and sales representatives to convince, evoke emotions, and compel people into making a decision.

By changing your ideas into vivid narratives, you can reshape the thoughts and opinions of your leads while guiding them through the sales funnel.

However, non-immersive storytelling has severe limits. For example, it requires considerable expertise and the ability to draw prospects into your ideal world.

But what if your leads could follow the flow of time and experience the full benefits you have to offer them? 

With VR marketing, you can easily take your leads through a virtual story where they’re the actors. 

Since VR technology directly influences our sensory organs, you can create a memorable experience that’s very difficult to shake off even after coming back to reality. 

Onboard New Customers With Virtual Product Tours

Product tours are more or less a quick walkthrough of how new customers can use your products.

We’re talking about people who already paid for your services or are upgrading to another functionality.

The world is growing faster in the digital direction. Even more so, customers expect easy-to-use products.

Virtual product tours can save time and cost for B2B companies that offer complex programs.

Moreover, content marketing in the form of blog posts and blocks of text might not be as effective as taking clients through an immersive experience.

Give Prospects The First-hand Experience They Want

Giving customers a first-hand experience of your product before they make their purchasing decision is a strategy that the car industry recently adopted.

One of the well-known automotive manufacturers, Audi, is planning to introduce an immersive VR function for backseaters. 

This means it is not only the driver that gets to enjoy the extraordinary driving experience.

People sitting in the back seats can simply put on a VR device and experience the ride as it is.

While this strategy adopted by Audi might seem ineffective in driving quick sales, it will proactively market its automotives and generate more ROI in the longer run.

Aside from the automotive industry, other enterprises like fashion brands can utilize VR to give prospects first-hand experience. 

Imagine if people could apply makeup and beauty products on their avatar’s faces to see which product works well.

Introduce Standard Ads For An Immersive Marketing Outcome

If you are a YouTube lover, you’d have experienced tons of standard ads flashing across your screen before, during, and after each video.

However, using VR for advertisements is more expressive and compelling.

Marketing teams should collaborate with VR game companies to feature their ads to fuse with the game environment and provide a non-obstructive experience.

Travel brands can also create VR-based and immersive tourism advertisement apps for their customers. 

Preferably, it must help people go on a virtual trip to their destination, visit malls, hop around corners, and get a good view of where they’re going. 

Train New Employees Remotely In A Virtual World

We’ve talked about satisfying your customers with VR marketing, but what about your marketing team? Post-pandemic, the world’s wheel has turned to remote working.

This exposes a ton of your marketing team members to improper training.

You can compensate for this deficit by creating a VR video that walks them through the onboarding process.

Taking it a step further, companies can opt-in for VR programs that walk their members through an in-depth and interactive onboarding process.

Does VR Have A Place In the Future?

Many industries have begun to adopt VR for marketing and other purposes.

A recent report showed that over 30 million VR and AR units will be sold before the end of 2023.

In a nutshell, the future is here, and VR technology is already here with it.

Educate your marketing team on these interesting integration ideas, and watch as your revenue soars.