It’s almost December, and you can hear the jingles on the streets already.

But more than that, you should know black Friday is here again. And as a marketer, this is the time to generate more leads and up your sales.

Perhaps you haven’t visited a large water body before – just try to picture what tall waves would look like amidst the usually calm sea.

Likewise, your business can experience a massive spike in ROI when it’s Black Friday, especially if you utilize the right marketing strategy.

Not convinced? Let’s check out three major Black Friday statistics.

• In 2021’s Black Friday, businesses made an overall $30 billion to $40 billion increase in sales.
• There was a 32% increase in sales on black Fridays between 2019 and 2020.
• Approximately 58% of Gen Zs rely on black Fridays for in-store and online shopping.

Amazing right?

Of course, the statistics don’t end here, but that should be enough to gear you into preparing for a sales boost this shopping season.

And in this article, you will learn about the best marketing strategies to implement for increased returns.

1.   Start Early

Marketing is not rocket science. If you want to beat your competitor at what they do, you must be proactive and do things unconventionally.

While others might start rolling out their deals for Black Friday in late November, you can give your current customers mouth-watering preemptive excerpts of your upcoming offers.

Amazon, an ecommerce giant, properly utilizes this strategy, and you can already find its advert-led black Friday offers everywhere.

You should have your marketing strategy fully packaged and ready by late October. Deploy necessary channels and build your momentum.

With everything in place, you will gain an edge over your competitors and meet the needs of your potential customers faster.

2.   Revamp Your Website

There are several marketing channels, and your website is one of them.

According to Google Adobe, about 38% of visitors will prematurely exit your website if the design is poor. Moreover, zig-zag layouts and unclear contents are major turn-offs.

If you want higher yields and market returns, you should revamp and optimize your website.

Is your website design poor, dull, and unexciting? Since it’s black Friday, you might want to stay away from bland elements. Hire a professional web designer to help out.

Add some festive-related spices to your product page. For better optimization, add more than two product images with different angles so that customers can fully grasp their product choice.

3.   Create A Trend With Social Hashtags

Nothing beats social media trends. If that conclusion sounds too unreal, don’t forget that Facebook alone has about 3 billion active users.

Interestingly, about 2 billion of these users come online daily. What about Twitter, the trends giant?

With several social media channels, you should already have an account created for your business.

Generate a hashtag related to your products, and share it with your customers.

Ask them to use it on their social media handles whenever they post where your product is featured.

Imagine having hundreds or thousands of social media users tag your brand – that’s like turning your customers into advocates. A free lead generator with minimum effort and high yield.

Note that you might need to provide additional benefits to compel customers into using your hashtags.

Create an incentive or reward system or one-off discount deal if necessary.

4.   Go For Paid Advertisements

Organic marketing is awesome, but you need an extra push through other means like paid advertisements.

Invest some capital wisely into advertising channels like Google, Youtube, and other ad companies for broader reach.

Ensure you have an expert ad manager to handle your campaigns and optimize them for the right target audience.

Employ well-trained sales reps to manage new leads and convert them into buyers.

5.   Partner With Influencers

Influencers are people with large social media followings and a highly-engaged community.

You can offer these influencers some of your products for free or give them a huge discount for things to work out.

Reach out to local influencers if your product is specific to a location and have them promote your products.

Don’t expect a skin-care influencer to help you generate good leads for your home decor products.

Non-local influencers might charge you more, but that shouldn’t be a problem if you have the capital. Just make sure you are contacting the right person.

6.   Introduce Attractive Deals With Discounts

Deals and discounts are attractive attributes of Black Fridays.

It is common knowledge that products are cheaper during this period, and customers don’t need to break into banks before they can buy from you.

Humans love cheap yet quality things. Give them that catch and watch as they are baited in. Introduce product discounts within a reasonable range.

You can give a 10% off on the first purchase, followed by a consecutive 5% off on other transactions.

Ensure you’re making a gain, not a loss; increasing your ROI is the end goal.

Using urgency words like “offer ends today” and “remains a dozen in stock” also helps.

7.   Proactively Build An Email List

Remember we talked about starting early? You should compile a list of your previous customers or those who visited your e-store but haven’t made any purchases.

Send them customized and personalized emails with jaw-dropping offers. You must prioritize your email designs and ensure the subject lines are well-written.

8.   Don’t Down-Tune Your Marketing Post-Black Friday

One common mistake marketers and business owners make is pausing their marketing momentum. Sales shouldn’t end or drop right after Black Friday.

Double your marketing efforts, introduce new post-spike strategies and maintain an upward ROI curve.

Conclusion

There is no one-size-fits-all marketing strategy for this Black Friday.

However, you can double your expected returns by implementing as many possible approaches as mentioned above.

Be proactive, and set things in motion even before your competitors get the gist.

Optimize your website for a better customer experience. Afterwards, introduce interesting and affordable offers while pushing for advocacy with social hashtags.