What exactly is PR? It is pretty much what it sounds like “public relations”. It is what the public knows about a company. It is the company’s reputation.
Some companies have dedicated PR departments to handle all their PR needs. Many small business owners don’t have the resources and handle their own PR.
No matter who is handling your PR, there are 2 pretty basic things to keep in mind. Those would be:
- Don’t insult your customers
- Mind your social manners and present yourself and your company in a professional way that is respectful of the public.
Nestle didn’t keep those basic things in mind recently when they made a request to their Facebook fans simply asking them not to use an altered version of the company logo as their profile pic or they would delete their comments.
Nestle’s fans were not too pleased and expressed their displeasure openly and immediately.
The powers that be at Nestle who handle their social media sites, at least their Facebook fan page, didn’t react very positively or politely to their fans’ reactions.
Check it out for yourself at Nestle’s Facebook Page: How a Company Can Really Screw Up Social Media and let us know what you think of how Nestle handled the situation and what you think the backlash might be.
As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.
Do we take PR too seriously, because sometimes when nothing is said, then you have no PR and some of the biggest companies in the world.. you never hear a murmur from them or about them. Is it the best way to delete the PR Department?
Hi Gary, No I don’t think deleting PR is the answer. But I do agree that no PR is better than bad PR.