The Power of Slideshare And What It Can Do For Your Business!
by Julie Weishaar
February 5, 2020
The Power of slideshare and what it can do for your business

SlideShare is an online platform and community where you can share your presentations with over 60 million monthly viewers.

I have found it to be a very active community where people comment, like, and share others’ content regularly.

SlideShare is the quiet giant of social media platform where you can:

  • Upload presentations publicly or privately
  • Download presentations on any topic and reuse or remix
  • Embed on blogs, websites, company intranets
  • Share on Twitter, Facebook, LinkedIn
  • Generate business leads with your presentations, documents, pdfs, videos
  • Embed YouTube videos inside SlideShare presentations
  • Measure performance via free analytics
  • Build your authority by uploading relevant and useful information

The ability to use embedded links is invaluable in that it enables you to include a hyperlinked call-to-action right inside your presentation.

As we all know, calls-to-action are imperative in digital marketing because if you don’t tell your viewer what you want them to do – they won’t do it!

Choose Your Topic Wisely and Do Your Research

When you take the time to plan your presentation, it will make the creation process much more manageable. When choosing a topic, always keep your audience in mind.

Ask yourself:

  • What are their interests?
  • What problems do they have?
  • How can you help solve those problems?

When you stay focused on creating presentations that are relevant and hold value for your target audience, you will naturally gain more followers and attention for your business.

Just like on other social media sites, growing a community of followers is extremely important to your success on SlideShare.

When someone follows you, your updates will automatically show up in their newsfeed every time you upload a new presentation.

This gives them new opportunities to like, comment, or share your content.

Followers will also be notified when you make or reply to a comment, which helps spread your reach even further. It also helps encourage social engagement.

One of the best ways to grow your list of followers is by following and commenting on popular presentations related to your topic.

An excellent way to do this is to visit the SlideShare’s home page and browse through the top and featured presentations of the day.

Look for presentations that have a lot of views and see if there are a lot of comments from other members. If there are, join the conversation, like and follow the publisher.

Presentation Design Tips

Engaging, compelling, funny, unusual, and powerful visuals are vital to attracting viewers and giving them a reason to stay on your presentation and see it in its entirety.

Use your title slide like a headline. Just like any other type of content creation, your presentations must grab the attention of prospective viewers.

So, your first slide must be well-designed, easy to read, and very descriptive. Make sure that it emphasizes your topic and entices people to want to see more.

Presentations on popular topics can drive an enormous amount of traffic to it. The one below received 74,342 views.

Develop a Marketing Strategy

Create a marketing strategy for your presentations. Just like promoting products and services, your content needs a solid marketing strategy, so that you can increase its popularity.

Ask yourself:

  • Who is your target market?
  • How are you going to stand out from the crowd?
  • What features and benefits do you provide?
  • What message are you going to use to reach your target audience?
  • On what channels will you share your presentation?

If you have an effective marketing strategy in place before you upload your content, it will help increase its exposure.

It will also help increase the number of likes, follows, and shares it receives, as well as increasing the possibility of being listed as a featured or top presentation of the day.

Share Across Multiple Platforms

Share your presentations across multiple channels. SlideShare makes this very easy by integrating social sharing tools and giving you the ability to connect your account with your LinkedIn profile.

You should also embed your presentations on your website, blog, and landing pages. Don’t forget to share on social media sites such as Facebook, LinkedIn, and Twitter.

Remember, a picture is worth a thousand words, especially true when it comes to marketing your business on SlideShare.

The Impact of Visuals on Marketing

Did you know that the human brain absorbs visuals much better and faster than words? That’s why, when creating a presentation that attracts attention, it’s essential to use images instead of words as much as possible.

Add a SlideShare badge to your website. You’ve spent a lot of time creating a killer presentation, and the end goal is to get as many people as possible to view, like, and share it as possible.

Just like other social media sites, SlideShare provides you with multiple ways that you can encourage viewers to share your content, including social share buttons, embedding code, and like button.

SlideShare should be an essential component of your content development plan. It has a ton of information that’s unique in both content and format.

If you aren’t using SlideShare as part of your content marketing strategy, it’s time to get started. Set up an account, complete your profile, and get started on your creating your first presentation.

The Power of Slideshare And What It Can Do For Your Business!

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