Slogans can turn a simple marketing message into something customers remember long after they see your ad. The best ones are short, clear, and closely tied to the benefit your brand provides.
But writing a slogan that sticks takes more than putting a few catchy words together. You need to understand your audience, know what sets your business apart, and choose language that makes people feel something.
In this post, you’ll learn how to create memorable slogans that strengthen your brand and help you stand out from the competition.
Developing a brand identity and creating associated marketing materials, such as slogans, is a powerful way to tell your target audience why they should do business with you.
What is the Difference Between Slogans and Taglines?
A tagline is a clear and concise phrase that reinforces your brand. It is also the distinguishing factor between your company and your competitors. Taglines are usually short and are a counterpart to your company logo. It doesn’t change and should be used in all your marketing initiatives.
Alternatively, a slogan represents one product, service, or campaign. It is generally a short and catchy statement that supports your branding.
Why Create Slogans?
As mentioned above, brands use slogans to grab the attention of their target audience. The more memorable, creative, and recognizable, the better. A slogan that clearly differentiates you from your competition will set you apart, especially in a highly competitive industry.
Often, hearing a brand name in isolation doesn’t resonate with consumers. However, when they hear a clever slogan, it will connect your brand to your potential customer.
How Can You Create Memorable Slogans for Your Company That Stick in Your Customers’ Minds?
Although slogans are short and simplistic, it doesn’t mean they are easy to create.
Start by thinking about your primary benefits to your target market.
Then consider what your brand offers that your competitors don’t. This is also known as your unique selling proposition (USP).
Try brainstorming different ideas with team members or associates to come up with the most effective slogan that defines the essence of your campaign and elicits an emotional response from your prospective customers.
Look at your competitors’ slogans and compare your ideas to theirs. Identify where your offerings differ and be sure to include your keywords.
Remember, “they” only care how you can solve their problem or answer their question. Benefits before features!
How to Know What Your Competitors’ Are Doing
Of course, you can simply put the names of your competitors in a Google search and see what pops up. And, you can also use tools like KeywordSpy or SpyFu to spy on your competitors.
If you do some research and find out a few of your competitors’ slogans, you will have a better idea of your market and be in a better position to create a slogan for yourself.
You might want to use rhymes and jingles to create more power in your branding for your slogan. Remember to focus on your USP (unique selling proposition) and the benefits of your product or service!
These types of slogans are catchy and therefore, memorable.
The Proof is in the Pudding
Remember KISS (Keep it Simple, Stupid)? All brands and marketers should remember this principle and not confuse their target with complicated features or advertising.
Below are examples of brands that do it right with their slogans. How many do you recognize?
- Melts in Your Mouth, Not in Your Hands
- Just Do It
- What’s in Your Wallet?
- Betcha Can’t Eat Just One
- The Breakfast of Champions
- Does She, or Doesn’t She?
- Fly the Friendly Skies
- Finger Lickin’ Good
- Snap! Crackle! Pop!
- Can’t Believe I Ate the Whole Thing
- When You Care Enough to Send the Very Best
- Where’s the Beef?
- All the News That’s Fit to Print
- The Quicker Picker Upper
- Fly the Friendly Skies
- Can You Hear Me Now?
- Because You’re Worth It
- Have it Your Way
- Mmm, Mmm Good!
Frequently Asked Questions About Creating Memorable Slogans
What makes a slogan memorable?
A memorable slogan is short, clear, easy to repeat, and connected to a specific brand idea. It usually uses simple language, a strong rhythm, a surprising phrase, or a clear emotional benefit. If people need to read it twice to understand it, it’s not ready.
How long should a slogan be?
Keep it short enough to remember after one or two exposures. There isn’t a fixed word count, but most effective slogans communicate one idea without extra explanation. Cut filler words, industry jargon, and anything that makes the line sound like a tiny press release.
Should a slogan explain what the business does?
It should give people a useful reason to care, but it doesn’t need to list every product or service. A slogan can highlight a benefit, promise, personality, or point of difference. For example, “Think different” communicates a brand attitude instead of describing Apple’s full product lineup.
How can you test whether a slogan will stick?
Read it aloud, write it from memory a few minutes later, and ask people what they think it means. Test it with the actual audience, not only your team, because internal reviewers already know the brand story. A strong slogan should be easy to say, hard to confuse with a competitor, and clear without a long explanation.
Can a slogan use humor, wordplay, or rhyme?
Yes, but the creative device needs to support the message. Humor can make a slogan more shareable, while rhyme and repetition can improve recall, but a clever line that hides the brand benefit won’t do much work. Say it out loud and check whether it sounds natural, not like something assembled by a committee with too much coffee.
Now, obviously, these are the “big boy” brands, but the same concept applies to every business owner.
You can see how vital the slogan is, to back up the actual brand name. So, think about a slogan to back up your brand message.
Helpful Tips When Creating Your Advertising Slogan
The best slogans convey a clear message in simple language, are creative, and elicit brand familiarity. They should:
- Highlight the benefit of your offer
- Be short, clear, and concise
- Evoke emotions
- Be catchy, creative, and memorable
Try Some Tools
If you are looking for a little help creating memorable slogans, there are several services online to lend a hand. Some are better than others, but they can all give you some ideas you might not have thought of to help you craft the most effective slogans.
There are several resources to help you create effective slogans. Some are better than others, but each of them can help you get started in the right direction.
- RhymeZone
- Free Slogan Maker from Shopify
- Slogan Generator from Oberlo
- Free Slogan Maker from Getsocio
Looking for Ideas for A Slogan for Your Brand?
My favorite AI tool is RightBlogger. Using their chat feature, I asked for slogan suggestions for my brand. Below are the results of my chat inquiry:
Clear and professional
- Bring Your Brand Into View.
- See Your Brand Go Further.
- Your Story, Seen and Remembered.
- Visual Marketing That Moves Your Business Forward.
- Make Your Message Matter.
- Marketing With a Clearer Vision.
- Content That Helps Your Brand Stand Out.
- Turn Ideas Into Impact.
Video and visual-focused
- Give Your Brand Something to Say, and Show.
- Where Great Stories Meet Great Visuals.
- Make Your Brand Impossible to Ignore.
- From First Frame to Lasting Impression.
- Bring Your Business Story to Life.
- Pictures, Video, and Strategy With Purpose.
- Make Every Frame Count.
Creative and memorable
- A New View for Your Brand.
- Show Up. Stand Out. Move Forward.
- Your Next Big Idea Starts Here.
- Fresh Content. Clear Direction. Real Connection.
- Helping Small Brands Make a Big Impression.
- Your Brand Has a Story. Let’s Show It.
- See What Your Business Can Become.
Which one do you like best?
Final Thoughts About Slogans
A memorable slogan does more than sound clever. It tells customers what you stand for, how you can help, and why they should choose you over the competition. Keep it simple, focus on your strongest benefit, and make sure it fits your brand’s voice. With a little research, brainstorming, and testing, you can create a slogan that stays in your audience’s mind long after they see it.
Republished from March 30, 2020, to include updates. Republished again on August 2, 2026, to update content and add video.
As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.
0 Comments