by Julie Weishaar | May 3, 2023 | Digital Marketing
Deciding whether to use vector or raster illustrations can be challenging for a graphic designer or a marketer. Although both graphics have unique benefits, knowing when to incorporate them can make or break your design. This article will examine the differences...
by Brett Surbey | Mar 1, 2023 | Digital Marketing
Both blog posts and video content are solid choices for marketing your business. But what’s best? When it comes to your business, you want what’s best, or at least best, as far as you can tell. Marketing your business involves many options to choose from,...
by Julie Weishaar | Feb 13, 2023 | Digital Marketing
We live in a world of total transparency thanks to the Internet and social media networking sites. As small business owners, if we are disingenuous and don’t follow through on our brand promises, we will eventually be found out. Let’s look at this transparency concept...
by Julie Weishaar | Nov 14, 2022 | Digital Marketing
Remember those days when you wished you could control the winds and crush the mountains with just your palms? Or maybe you are not the type to embrace fantasies and novel myths. But you likely would accept a visit to some fairylands if you had the chance, right? That...
by Julie Weishaar | Oct 30, 2022 | Customer Service, Digital Marketing
Without measuring and understanding your customer success metrics, you will not know if they are satisfied, unsatisfied, or yearning for improvements. This knowledge is essential for your product’s success. A 2022 statistics revealed that almost 17,000 SaaS...
by Julie Weishaar | Oct 14, 2022 | Digital Marketing
Software as a service (SaaS) is, in its most basic form, an internet program to which all end users have access. Most software as service (SaaS) solutions are web-based or mobile applications that do not require installation before use. To utilize the program, clients...