As times changes, and technology continues to advance, brands have had to adjust their methods of marketing. 

Video Marketing is The Best Marketing Method

Technology has changed how we behave socially, act as consumers, and do business. Video is THE Best Marketing Tool.

Using video in your marketing mix will get more traffic to your website, keep your consumers and prospects engaged, and keep visitors on your website longer. Why?

Because people would rather watch than read! Period! It doesn’t hurt that search engines love video.

Why is Video Marketing Essential in Your Business Toolkit?

Video marketing is best because it fits our innate love for visuals and storytelling.

It’s more engaging than text alone, allowing businesses to showcase products, services, and brand personalities in an immersive way.

Videos can evoke emotions, creating stronger connections with audiences.

They’re also highly shareable on social media, extending reach organically.

Plus, video ranks better in search engines, boosting SEO.

With mobile viewing on the rise, video is a versatile format that travels well.

It’s the closest thing to an in-person experience in the digital realm, making it a powerful sales and marketing tool.

Old School vs Traditional Marketing Methods

Traditional advertising and marketing methods are still valuable but often cost-prohibitive for many small businesses.

Old-school marketing was about pounding the pavement, cold calling, and winning and dining with clients.

It was a hustle built on grit and guile. Traditional marketing plays the long game—building a brand story, cultivating an audience, and nurturing relationships.

The digital age has brought changes that help small business owners compete with larger corporations.

One of the best ways to compete is through the use of video. Why?

How Can Video Marketing Help Smaller Brands Compete on the Web

Videos can be created without expensive camera equipment or editing software.

One can seriously use their smartphone to record a video.

There are many different kinds of videos one can make and many different modes of video creation.

In addition to what is commonly referred to as the “talking head video“, there are camera-less ways to create video that include:

• Animations
• Images
• Motion graphics
• GIFs
• Motion graphics
• A combination of all

When I create videos, I usually use a combination of several of the above.

Why is Video a Robust Marketing Method?

Video is a robust marketing method because it’s a versatile medium that can captivate audiences with visuals, audio, and storytelling.

It allows businesses to actively showcase their products or services, fostering trust and understanding.

Videos can evoke emotions, making them memorable and shareable across various platforms.

They’re consumable on the go, aligning with modern viewing habits.

Moreover, video content can be repurposed and optimized for search engines, driving organic traffic and boosting SEO efforts.

Marketers can gain valuable insights into viewer engagement and refine their strategies accordingly with analytics.

It’s about creating value and earning trust. The old school swung for the fences; traditional marketing plays chess. One is a blazing comet, the other a steadily burning star.

Adapting and Keeping Up With the Latest Marketing Methods

Companies must adapt and keep up with the latest marketing methods or risk being left behind.

The digital world moves quickly, and consumer preferences shift like desert sands.

Brands that cling to outdated tactics will find their message falling on deaf ears, drowned out by savvier competitors.

Embracing new channels, data-driven strategies, and emerging trends isn’t just a nicety – it’s a survival imperative.

Those willing to evolve will thrive, while the stagnant wither on the vine.

It’s a harsh truth that cannot be ignored in the relentless march of progress.

This doesn’t mean that a business that is doing some traditional marketing that is working should abandon those initiatives—that would make no sense.

The best marketing approach is one that uses the optimal combination of traditional & digital marketing.

Businesses should continue doing what is “working”, abandon what is NOT working, while at the same time staying abreast of the current new Digital Age of Marketing.

Why? If you want your business to continue to compete in today’s world of advancing technology, you need to stay on top of the latest in Internet technologies and one step ahead of your competition.

If your competitor is using video marketing and you are not, you are behind the times for you niche.

Are Videos Part of Your Marketing Method?

Video is a very powerful marketing tool, but you need to makes sure your videos are good.

Videos can sell FOR you 24 hours a day at a fraction of the cost of television advertising with way more exposure.

Creative video marketing can help you stand out from your competition.

You need to do what your competition is doing only better.

What are you doing to differentiate your marketing method from your competitors?

Final Thoughts About Marketing Methods Using Video Content

In conclusion, embracing the shift from traditional to digital-age marketing methods in video marketing can significantly enhance your brand’s online presence and reach.

By leveraging the power of digital platforms and interactive content, you can engage with your audience more personally, driving conversions and fostering customer loyalty.

Remember, adaptability is key in the dynamic landscape of marketing!

Originally published March 11, 2014. Updated March 24, 2024, to update content.