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Classical Conditioning in Marketing: 6 Examples for Small Businesses

Classical Conditioning in Marketing: 6 Examples for Small Businesses

by Julie Weishaar | Sep 9, 2026 | Business, Psychology

What Does Classical Conditioning in Marketing Mean?  Classical conditioning is the process of linking a brand with a feeling through repeated associations. A color, sound, image, phrase, or customer ritual can become familiar. When that cue appears alongside a...
How to Add or Change a YouTube Shorts Thumbnail

How to Add or Change a YouTube Shorts Thumbnail

by Julie Weishaar | Sep 8, 2026 | Video Marketing, YouTube

Updated September 2026: A YouTube Shorts thumbnail can now be customized in several ways, depending on your channel and device. Verified channels can upload a custom thumbnail for a Short through YouTube Studio on a computer. You can also use the YouTube app to choose...
YouTube Thumbnail Size: Best Dimensions and Design Tips for More Clicks

YouTube Thumbnail Size: Best Dimensions and Design Tips for More Clicks

by Julie Weishaar | Sep 8, 2026 | Video Marketing

A YouTube thumbnail is often the first thing viewers see before deciding whether to watch your video. If the image is hard to read, cluttered, or unrelated to the video, people may scroll past it. For a standard YouTube video, use a thumbnail that is 1280 x 720 pixels...
Canva vs. CapCut: Which Is Better for Small Business Video?

Canva vs. CapCut: Which Is Better for Small Business Video?

by Julie Weishaar | Sep 7, 2026 | Video Marketing

Canva vs. CapCut is a common choice for small businesses creating social media videos, but each tool serves different needs. Canva focuses more on templates, graphics, brand assets, and simple video projects. CapCut focuses more on short-form editing, effects,...
AI Image Fails: 6 Common Mistakes and How to Avoid Them

AI Image Fails: 6 Common Mistakes and How to Avoid Them

by Julie Weishaar | Sep 6, 2026 | Artificial Intelligence, Digital Marketing

AI image fails can be funny, confusing, and sometimes a real problem for a business. You ask an image generator for a polished social graphic, then it gives your subject six fingers, unreadable text, a warped logo, or a face that does not look quite human. These...
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