Why would you want to add text to videos? Visual content dominates the online space, but a message can sometimes miss its mark without proper context.
That’s where adding text to your videos comes into play.
It sharpens your message and makes your content accessible and appealing to a broader audience.
Sometimes, you must spell your message out loud and clearly in your videos.
There’s no better way to highlight key information, show off your channel name, and invite people to follow you or subscribe.
Whether it’s smooth cursive, bold gothic-like lettering, or plain and simple Sans Serif, your choice of adding text to video can only elevate your edits and make your content more interactive.
Why You Should Add Text to Videos
Adding text isn’t just a fancy extra—it’s necessary in today’s fast-paced world of visual media.
Integrating text, whether captions, on-screen instructions, or bold headlines, can transform your video from ordinary to stand out.
There are several reasons to put text on videos.
Creators everywhere, in any medium, understand how to use this feature to their advantage.
Below are several reasons why:
Enhances Accessibility
Text can bridge communication gaps. Adding subtitles ensures viewers who are deaf or hard of hearing can follow along.
Have you also considered those watching on mute, whether in crowded spaces or late at night?
With text, your message is clear, no matter the sound situation.
Increases Viewer Engagement
People are more likely to engage with a video if you communicate with them in all forms: audio and visual through video, images, and text.
When you add text to videos, they are more likely to remember the message.
Let’s be honest: attention spans are shrinking.
Text grabs eyes instantly, especially when paired with visuals.
A bold tagline or animated text effect can direct focus right where it’s needed.
Platforms like YouTube often boost content that retains viewers longer; text plays a part in that.
Clarifies Key Points
Sometimes, the spoken word isn’t enough. Adding text to your video can emphasize what’s essential, highlight steps in a tutorial, or even deliver a message faster than explanations.
It’s a way to ensure nothing gets lost in translation.
Can Be Persuasive
Calls to action (CTAs) are verbal cues inviting people to engage with your video, channel, or account.
CTAs can be very convincing as a verbal cue and a written message in your content.
This is why you should also consider persuading your audience by simply putting text on video.
Improves Visibility
When you add text to a video, you’re essentially working to increase your visibility through SEO.
Search engines also inspect the written content within your videos, so make sure to use keywords that accurately describe the video’s topic and the topic of interest.
What Types of Text Can You Add to a Video?
Adding text to a video is more than just adding subtitles.
It’s about enhancing messages. From captions to titles, text offers clarity, context, and creativity.
Whether explaining a product or telling a story, using text can make your video more effective and engaging.
Below are several types of text you can add to a video:
Captions
Where would we be without subtitles? You can use an online text adder to video like Flixier to automatically generate highly precise captions.
You can even personalize your captions with various colors, fonts, and styles, then change their placement in the video like a pro for better visibility.
Motion titles
Motion titles can come to the rescue if you aren’t feeling particularly creative when it’s time to write text on video!
These are stylized and animated bodies of text that are ready-made and ready to use at any point in your video for some extra flair.
Annotations
Whenever you’re working on a business presentation, demo video, or even a tutorial, the only answer to the “should I add text to video?” question is yes.
Annotations are powerful highlights that help the audience understand and remember key points in your video.
Calls to Action
As mentioned above, calls to action can persuade your viewers to take action.
They are good reminders for the audience to join your digital community or engage with the video directly.
A final CTA before the end is essential when text is added to a video.
How to Add Text to Video Online with Flixier
Adding text to a video is simple. You do not need to download and install software on your computer.
And you don’t even need to create an account.
Here’s how to use this simple, browser-based text adder to video:
Open Flixier and import media
Start by clicking flixier.com in a browser tab.

Click the Getting Started button on the homepage.
The editing dashboard will now pop open, and that’s it!

You don’t need to create an account or download and install anything on your computer.
Next up, upload your videos, audio tracks or images straight from your computer or from your smartphone via a QR code.

You can also bring in media from your cloud storage accounts or external links.
Add text to the video like a pro
Here comes the fun part. Head to the left side of the screen and open the Text menu.
Select the type of text you want to add from the three options: Headline, Body, or Regular.
You can also go for one of the ready and available preset options if you don’t feel like customizing your text.

Customize your text
Once you’ve typed your text, it’s time to change its color, size, and spacing.
Choose one of the over 1000 font families in the Flixier directory, or even upload your own font in the Text Style menu.
Open the Text Properties tab in the top right side of the interface and add transitions or even animations to your text.

If you wish to add motion titles to your video, you’ll find them in the Motion menu on the left side of the interface.
Experiment with different styles and choose your favorite.
Save or share your video
Once you’re satisfied with your edits, tap the Export button and select the Video export format option.

Your video will be ready for downloading quickly.
You can store it directly on your cloud accounts by logging into Google Drive or Dropbox.
You can also automatically publish your video to your social media accounts, such as YouTube or TikTok, at the touch of a button.
Final Thoughts About Adding Text to Videos
Adding text to your videos is an easy yet powerful way to elevate your content.
It ensures accessibility, boosts engagement, and sharpens your message.
Whether you’re creating social media clips, tutorials, or marketing campaigns, these strategies and tools will help take your work to the next level.
So, why not try it out today and see the difference it can make?

As a Visual Digital Marketing Specialist for New Horizons 123, Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less animated video production, custom images, content writing, and SlideShare presentations. Julie also manages content, blog management, email marketing, marketing automation, and social media for her clients.

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