What Can Video Marketing Do For Your Business?
by Julie Weishaar
March 14, 2019
What Can Video Marketing Do For Your Business?

Video Marketing Will Help Your Business Grow

Businesses that use video marketing can easily help you to go viral and send your marketing message across at the same time.

We all know that the hardest part about any marketing venture is getting people to pay even the slightest bit of attention to it.

Many marketers have found that any given marketing campaign can easily become a double-edged sword when implemented incorrectly.

This is especially true when businesses try to use online marketing to go viral thinking that doing so is the best way to attract leads and sales.

What they don’t realize is that going viral can simply leave them with a million-impression trail with zero sales to show for it.

How Video Marketing Can Help

But the good news is that using videos can easily help you to go viral and send your marketing message across at the same time.

That is because video marketing is, at its very heart, a storytelling format for your products, services and offers.

Benefits of Video Marketing

Video marketing has the advantage that it can engage users within the first ten seconds of the video. This is something that is not possible with other marketing formats.

So for example, if a lead ignores your display ads once, they will ignore them for good even after you re-target them.

With video marketing, you have a ten-second window to show off value to your leads.

When they engage that way, they are very likely to remember your brand later no matter what.

Another benefit for your business is that it can easily complement your other marketing efforts.

You can easily embed marketing videos on blogs, websites and even on third-party advertising!

Also, marketing videos have the unique advantage of being shareable.

People can share your marketing videos with others without much effort.

The best part is that marketing videos are very likely to be shared on high-traffic channels such as social media, instant messaging apps and blogs.

Video marketing will allow your business to adopt a much more human identity by giving you a way to associate your products or services with lifestyles, activities, hobbies, and careers.

This will foster a deeper, more personal connection with your audience.

Video as an SEO Tool

One huge benefit of video marketing that is not often discussed by online marketers is that it can be a powerful search engine optimization tool.

On the one hand, this is due to the nice amount of metadata that will allow you to stuff it with such things as titles, descriptions, tags and links.

Speaking of links, another SEO benefit of using videos is that if you create attractive, shareable video content, people will start posting it on websites, blogs, and other online channels.

This, in turn, will give your videos a boost in search engine rankings.

Your business will be more likely to come up in the search results when someone is looking for information related to your video marketing content.

Lastly, video content is preferred when it comes to any customer base.

It has been found that four out of five people prefer to have their marketing content delivered through video instead of any other medium as it is way more engaging and entertaining.

Boost your SEO Rankings

Give your Blog Posts the competitive edge with Video

Categories: Marketing

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