Artificial intelligence (AI) is driving a significant transformation in the business world, where prompt engineering is becoming a vital skill.
As a result, companies are increasingly relying on this technology to enhance productivity and efficiency.
AI tools can be used for various tasks, ranging in complexity, such as writing memos, taking meeting notes, generating images, social media, or even generating code for complex coding exercises.
Although AI can be applied to practically any workplace task, users need to be familiar with how to optimize the best results from AI platforms.
Prompt Engineering
This form of literacy is called AI prompt engineering. It describes how getting the most efficient and helpful use from an AI tool requires specific and structured prompts that enable the AI tool to meet expectations effectively.
Many techniques can be used for prompt engineering, including knowledge-generated prompting, least-to-most prompting, and chain-of-thought reasoning.
I use a tool from RightBlogger, called AI Prompt Improver to help improve text and image prompts.
You can achieve non-textual outputs like images and videos by using negative prompts, textual inversion, and prompt injection techniques.
Most IT workers remain unfamiliar with the intricacies of prompt engineering. Although 81% feel confident with AI, only 12% have advanced prompt engineering skills.
How Companies View AI Literacy
As one would expect, companies are seriously concerned about the AI literacy skills gap. According to 60% of IT decision-makers, it is their workforce’s most significant skills gap.
As a result, two-thirds of leaders now prefer hiring applicants with strong AI experience, resulting in a hiring gap between available jobs and those requiring the necessary skills.
Although many IT professionals recognize the need to upgrade their skills to meet changing demands, they often lack clear guidance on improving effectively.
How to Bridge the Gap
Online skill-based certification programs offer a practical solution for closing this gap. These courses focus on prompt engineering, AI fundamentals, and specific applications like Excel, marketing, and financial management.
In addition, developers are also creating new modules tailored to education, human resources, and project management.
Participants can master AI-related skills in 6–8 weeks, improving their career prospects and staying competitive in the evolving job market.
Investing in AI literacy benefits both companies and employees. Businesses can leverage AI to boost creativity and productivity while workers acquire the critical skills expected to become industry standards.
These courses provide a fast and effective way for teams to develop essential AI competencies.

Brian Wallace is the Founder and President of NowSourcing, an industry-leading content marketing agency that makes the world’s ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present, joined the SXSW Advisory Board in 2019-present and became an SMB advisor for Lexmark in 2023.

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