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Video Funnel Strategy: Turn One Customer Journey Into Four High-Converting Videos

Video Funnel Strategy: Turn One Customer Journey Into Four High-Converting Videos

by Julie Weishaar | Jan 16, 2026 | Digital Marketing, Video Marketing

A video funnel strategy keeps brands from making videos like a gas station snack run: a bit of this, a random one of that, then wondering why it never feels like a real meal. It gives your content a plan. You stop waiting for one “perfect” video to do it all and build...
How to Build a Brand Video Style Guide (Colors, Fonts, Motion, Captions) That Stays Consistent Everywhere

How to Build a Brand Video Style Guide (Colors, Fonts, Motion, Captions) That Stays Consistent Everywhere

by Julie Weishaar | Jan 3, 2026 | Branding, Video Marketing

Brand Video Style Guide: Energy is what you need when you post three videos in one week, and they all feel like they came from different universes. Same logo, same deal, but the tone is all over the place. It’s like showing up to your own party wearing three outfits...
From Google Search to Dental Chair: Video Marketing for Pediatric Dental SEO That Calms Kids

From Google Search to Dental Chair: Video Marketing for Pediatric Dental SEO That Calms Kids

by Julie Weishaar | Dec 16, 2025 | SEO, Video Marketing

Video marketing for pediatric dental SEO is not just a mouthful of jargon; it is the reason stressed parents finally book with you instead of the office down the street. Picture this: a mom on the couch at 11:47 p.m., phone in hand, searching for a “gentle kids’...
5 Video Engagement Tips Every Creator Should Be Using Right Now

5 Video Engagement Tips Every Creator Should Be Using Right Now

by Julie Weishaar | Dec 5, 2025 | Content Marketing, Video Marketing

Video engagement tips matter more than ever, as everyone fights for attention online and the noise keeps growing louder.  So many brands run into the same wall. They post content on every channel, but most of it slips by without a click, a comment, or even a quick...
How to Build a Simple Video Sales Funnel That Turns Viewers Into Buyers

How to Build a Simple Video Sales Funnel That Turns Viewers Into Buyers

by Julie Weishaar | Dec 2, 2025 | Sales Funnel, Video Marketing

A video sales funnel helps turn views into real customers, not crickets in your Stripe account. If that feels a little too familiar, you are not alone. Most of the time, the problem is not the video. People watch, nod, then click away because they do not see what to...
Animated Explainer Videos for Small Businesses: A Practical Planning Guide

Animated Explainer Videos for Small Businesses: A Practical Planning Guide

by Julie Weishaar | Nov 29, 2025 | Animated Videos, Video Marketing

Animated explainer videos for small businesses can take one big task off your already packed plate. If you run a small business, you have enough to handle, so marketing should not feel like another circus trick. These short, clear, and entertaining clips let you show...
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