by Julie Weishaar | Sep 24, 2025 | Business, Psychology
The IKEA effect describes the peculiar way we assign extra value to things we help create. If you’ve ever admired your slightly off-kilter bookcase or been irrationally proud of assembling a coffee table with only minor leftover screws, you’ve felt the power of this...
by Julie Weishaar | Apr 27, 2025 | Psychology, Video Marketing
Psychological tricks aren’t just for magicians or salespeople. They’re powerful tools any video creator can use to make viewers stop scrolling, actually watch, and stick around for more. Using simple psychological insights, you can nudge your audience to like,...
by Julie Weishaar | Feb 11, 2025 | Psychology, Video Marketing
The psychological effects of music have an incredible ability to affect our emotions, often in ways we don’t fully realize. When paired with video, it shapes how we interpret stories, amplifying tension, joy, or nostalgia. Studies show that viewers are far more likely...
by Julie Weishaar | Feb 22, 2024 | Animated Videos, Psychology
Have you ever wondered why animated explainer videos grab your attention like the last slice of pizza at a party? Well, it’s no coincidence. These little animated marvels are brain candy, and here’s how they work their magic. Our brains are hardwired to...
